What Patient Centricity Means to Marketers
In 2011, when Lilly and Disney teamed up to create a series of books for kids with type 1 diabetes, they chose to distribute them exclusively through doctors’ offices. In…
ALS Patient Improves on NurOwn, New Stem Cell Therapy
BrainStorm Cell Therapeutics Inc. announced the results Monday of its most recent research on NurOwn, a new stem cell treatment developed by the company. BrainStorm Cell Therapeutics Inc. announced the…
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What Is Social Media?
Within the pharma industry, and indeed all other industries, there is an abundance of talk about how social media should or could be used for business benefit. A quick Google…
8 Performance Programs That Will Change Healthcare
The most significant opportunity to improve health outcomes and reduce costs in the United States may come from developing performance programs that redefine healthcare services. In 2 to 3 years,…
Leaders at G8 Dementia Summit Declare Global Fight Against Dementia
As the world watched, the G8 dementia summit convened in London on 11 Dec 2013 to finally place dementia on the global stage next to other major killers like cancer,…
Five Ideas the Medical Imaging World Will Be Implementing in 2014
A new year means it is time to turn a new leaf. However, in the medical imaging world, this leaf may not be as new as we think. In 2013,…
Would Consumer Accountability for Healthcare Actually Reduce Costs? [INFOGRAPHIC]
Since 1998 the average household wage has increased 52% yet health insurance premiums have increased twice as much. Perhaps if consumers are made more accountable for the cost of their…
Who Certifies HIPAA Compliance?
Who certifies HIPAA compliance?The short answer is no one.Unlike PCI, there is no one that can “certify” that an organization is HIPAA compliant. The Office for Civil Rights (OCR) from…
Mark Your Calendar: 2014 ACA Dates to Know
Whether you signed up for a new insurance plan through one of the state exchanges, endured the glitches on the federal web site, or simply plan to keep the health…
