The Importance of Collaboration in Your Hospital
I attend a number of conferences throughout the year. The most obvious intents of attending such events for many organizations are sales, marketing, and brand eminence. However, what is often…
Can You Hear Me Now? Another Health Market that Really Works
Hearing aids have been expensive — until now. Hearing aids have been expensive — until now.An interesting story in The New York Times a little over a year ago relayed…
Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
Of the thousands of hospital or healthcare videos, few will ever “go viral.” But nearly all online videos that hit the big time circuit—being shared and shared again—will be fueled…
How to Improve Healthcare: Address Super-Utilizers
Super-Utilizers: “Frequent Flyers” will drive healthcare improvement for all of us.Dr. Jeffrey Brenner is a family doctor in an impoverished area of Camden. The area has one of the highest…
Making a 5% Commitment to Medicaid
Larry Casalino, MD, PhD, a well-known health services researcher at Weill Cornell Medical College, has written a Perspective for the November 7, 2013 issue of the New England Journal of…
Humor Matters in Healthcare
Let’s face it, when someone goes into the hospital, it’s a not an easy time. Stress levels aren’t just high for the patient and his family; doctors and nurses deal…
Final Steps in Creating Strategic Partnerships: Contacting and Contracting
This is Part 4 and the last in a series of blog posts on best partnering practices for life sciences and health tech companies. This is Part 4 and the…
Bringing Biometric Tracking to the Masses Isn’t All About Devices
Image credit: All Things DFirst published on MedCityNews.com. With the hardware revolution well underway in health sensing, it’s time for a revolution on the software side of the equation, industry…
7 Useful Tips: How to Engage and Inspire Action and Social Sharing
A curious challenge within the art of hospital and healthcare marketing is that large segments of your target audience simply don’t care. They don’t have an immediate need for your…
Can Stroke Survivors Recover Their Abilities by Controlling Virtual Reality Hands with Their Minds?
More than two-thirds of stroke survivors have some type of disability, and for many, recovering the precise movements and use of their hands is the most difficult of all tasks.…
