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Hooray for High-Priced Hepatitis Treatment Sovaldi
Congratulations to Gilead Sciences for producing Sovaldi (sofosbuvir), which cures hepatitis C…
7 Things Doctors Should Know About the Value of Content Marketing
Anyone who grew up in a small town will tell you that…
Wound Market Analysis: A Case Study in Understanding Context
Analysis is a funny thing. If done thoroughly, accurately and carefully to…
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Storytelling has been around far longer than man's capacity to put those…
Improve Document Security in the Face of ICD-10: A HIPAA Checklist
Although Health and Human Services has delayed compliance with the International Classification…
First Principle of Enduring Success: Existing Patients First
Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…
Diagnosing Cash Flow Problems in a Medical Practice
Most small and mid-sized medical practices operate in a difficult environment. They…
