Telemedicine: Endless Possibilities for Hospital Marketers
Telemedicine is an emerging method to connect patients with physicians, hospitals, and…
Why Is Behavioral Health Integration So Rare?
When we think of costly health conditions, the first that comes to…
What If We Paid for Patient Recovery?
What if we paid for patient recovery rather than just patient services?What if we paid…
Getting Value from Technology in Healthcare Is All about People
I was highly intrigued by an article on ZDNET today. It was…
How Synoptic Reporting Supports Patient Outcomes Analysis
One of the biggest benefits of moving from narrative (text) pathology reporting…
Hospital Preparedness: Pay Now or Pay Later!
My latest article for Multibriefs addresses the risk of being unprepared for…
Eeny Meeny Miney Money: Understanding Fee-for-Service Alternatives
When we look at the fee-for-service model from only one perspective, it’s…
Using Proxy Measures to Enhance Physician Marketing
They say it’s the little things that count. When it comes to…
Another Irrational Ebola Response
The definition of irrational behavior is “without the faculty of reason; deprived of reason” and it is presently rampant…
A Lively Healthcare Marketing Discussion in New York City
What a treat it was this past week to join the smart…
