Hospital Preparedness: Pay Now or Pay Later!
My latest article for Multibriefs addresses the risk of being unprepared for…
Eeny Meeny Miney Money: Understanding Fee-for-Service Alternatives
When we look at the fee-for-service model from only one perspective, it’s…
Using Proxy Measures to Enhance Physician Marketing
They say it’s the little things that count. When it comes to…
Another Irrational Ebola Response
The definition of irrational behavior is “without the faculty of reason; deprived of reason” and it is presently rampant…
A Lively Healthcare Marketing Discussion in New York City
What a treat it was this past week to join the smart…
Medical Device Companies: Avoid These Inbound Marketing Mistakes
At first glance, inbound marketing may seem daunting, but in reality the…
Using Homecare for Positive Change in Healthcare
The week before last, I was fortunate to be invited to attend…
OIG Looking at Mis-Coding of E and M Claims
A recently released study from the Office of the Inspector General (OIG) of…
How to Develop Tweets That Will Get Consumers Chirping
Twitter is a phenomenal social networking tool — useful for goals beyond…
Facebook Update for Healthcare [PODCAST]
Social media for healthcare invariable includes Facebook as a primary channel. The…
