7 Healthcare Marketing Stumbles and Blunders
Physicians, as a rule, tend to be risk adverse. The science base…
Valuable Marketing Lessons Doctors Can Learn from Nordstrom
For the sake of a convenient label, let’s call it the Nordstrom…
Medical Complications Torture Doctors, Too
If you are a physician like me who performs procedures, then rarely…
Top 5 Reasons Physicians Are Unhappy
Research completed by Jackson Healthcare yielded an incredible array of data on physician…
10 Digital Health Mavens to Watch – And Why We Need You to Pick Yourself
"Pick yourself."Seth Godin, the noted marketer (and in my mind, psychologist and…
The Information Junkies in Your Support Group
Do you have information junkies in your support group?It happens all the…
The “7 Deadly Sins” That Lead to Preventable Readmissions
Preventable readmissions are a top focus for healthcare administration due to recent…
How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Paul Matsen Cleveland Clinic Paul Matsen Cleveland Clinic Stewart Gandolf, CEO of Healthcare…
How to Build Realistic Patient Expectations with Hospital Marketing
One of the biggest challenges for hospital marketers is balancing patient expectations…
5 Trends in Healthcare Reimbursement
The subject of physician compensation is a hot one as of late.…
