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FDA Releases Draft Social Media Guidance 5 Years After Public Hearing
Five years after its most recent public hearing on the subject of…
Hospital Marketing Lessons from the Mayo Clinic
It's fair to say that the Mayo Clinic knows what it is…
pharmaphorum: Patient Opinion Leaders Are the New Healthcare Influencers
While the notion of online influence, with accompanying tools such as Klout,…
Play or Pay: The Triple Aim for 2015 and Beyond
Summary: What will you decide for your organization beginning 2015? Will you…
5 Steps to Improving Receipt of Patient Payments
Increasingly, the healthcare industry has been shifting toward patient cost-sharing, which includes…
The Leaked NY Times Report and Digital Marketing for Medical Devices Are Closely Related
The internal “leaked” report that created a buzzA few weeks ago a…
Three Ways to Calm Patients’ Concerns About Patient Portal Security
This story is all too common: another security breach leaking confidential patient…
Are ACOs the New HMOs?
ACOs: The New HMOs? Historically, HMOs are notorious for incurring poor health among…
Defining Healthcare Value
Defining Healthcare ValueOne of the greatest challenges in healthcare currently is not…
