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BioPharma Beat: 7 Drivers of Disruptive Innovation in Healthcare
Disruptive Innovation and Disruptive Competition are popular concepts that companies in all…
7 Things Doctors Should Know About the Value of Content Marketing
Anyone who grew up in a small town will tell you that…
Ways to Enhance Your Hospital’s Instagram Presence
With more and more people accessing the social web using a mobile…
GAO Report on Health Information Exchange Focuses on Standards
Last week the Government Accountability Office (GAO) released a report for Congressional…
Would You Call 911 for a Hangnail?
Summary: Preventable visits to the Emergency Department are a significant source of…
Wound Market Analysis: A Case Study in Understanding Context
Analysis is a funny thing. If done thoroughly, accurately and carefully to…
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Storytelling has been around far longer than man's capacity to put those…
Five Tips for Folding FDA’s New Medical App Oversight into Your Business Strategy
In my post for InformationWeek Healthcare, I discussed the implications of the…
