Five Tips for Folding FDA’s New Medical App Oversight into Your Business Strategy
In my post for InformationWeek Healthcare, I discussed the implications of the…
The Art of Engagement: A Review
I reviewed Jim Haudan’s The Art of Engagement: Bridging the Gap Between…
The Increasing Problem of Chronic Wounds and Their Medtech Solutions
Wounds have many different sources, etiologies and forms and, therefore, demand a…
Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations…
Leadership, Reputation and the Trade Secrets of World Class Presenters
[Second of a two-part article for healthcare leaders about mastering presentation skills.…
A New Form of Insurance Denial of Coverage
Doctors hate the first of the year. Besides the cold weather, there…
Improve Document Security in the Face of ICD-10: A HIPAA Checklist
Although Health and Human Services has delayed compliance with the International Classification…
Turn Your Medical Device’s User Manual into an Online Marketing Tool
Education is one of the tried and true tools of any medical…
5 Bits of Actionable Info from AAOS 2014 for Your Ortho Department
Thousands of orthopedic surgeons descended on New Orleans this month for their…
The Website as Part of a Strategic Hospital Marketing Plan
Designing an effective hospital website is getting a lot more complicated than…
