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Whatcha Gonna Do When Hospital Advertising Goes Sour?
Let’s hope you never back into a buzz saw of “unintended consequences.” That’s when…
Dual-Eligibility: An Overworked and Overlooked Population?
What is Dual-Eligibility? What is Dual-Eligibility?9 million Americans are covered by both…
Top 10 Takeaways from #SXSW2014: Part Two
As promised, here are the remaining five of my Top 10 from…
Why Is There a Critical Shortage of Primary Care Physicians?
Primary care physicians (PCPs) are becoming extinct. It’s true. Not many…
Observation Units: Bridging the Gap Between Inpatient and Outpatient
Summary: What is CMS doing to reduce healthcare costs? CMS has added…
What Your Practice Can Learn from Hospitals Doing Social Media Right
Hospitals like the Mayo Clinic and Cleveland Clinic have embraced Facebook and…
Reducing Documentation Costs for Physician Practices
Stagnant reimbursements and rising costs make finding ways to improve efficiency a…
Patient Activation and the End of Health Insurance Companies
Two noteworthy articles caught my attention this week. One was an article…
Getting the Best from Your Healthcare Advertising Agency
These days, marketing performance expectations are sometimes found under the “squeeze every…
