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Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately,…
HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder…
The Importance of Content Marketing For Orphan Drugs
Content marketing is currently a hot trend, but in the rare disease…
HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals…
The Loophole That’s Made Cancer Drugs Profitable Again
The Program:The program, known as 340B, requires most drug companies to provide…
Unlocking a Patient’s Comprehensive “Clinical Narrative” Is Critical to ACO Enablement
There has never been a more pronounced period of transformation and change…
Healthcare Pendulum, Has It Swung Too Far?
Does your healthcare system have a balanced approach to cost containment…
5 Items Every Physician’s Website Should Have to Attract New Patients
It has been estimated that over 50 percent of people start their…
