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Latest Business News
word cloud of content marketing words on Siren Interactive's blog SirenSong
healthcare marketing

The Importance of Content Marketing For Orphan Drugs

Content marketing is currently a hot trend, but in the rare disease…

Eileen O'Brien
Eileen O'Brien
February 19, 2013
healthcare marketing

HealthCare Marketing: Choosing the Right Healthcare Advertising Channel

One of the most common medical advertising mistakes that doctors and hospitals…

Lonnie Hirsch
Lonnie Hirsch
February 18, 2013

The Loophole That’s Made Cancer Drugs Profitable Again

The Program:The program, known as 340B, requires most drug companies to provide…

JohnCGoodman
JohnCGoodman
February 16, 2013

Unlocking a Patient’s Comprehensive “Clinical Narrative” Is Critical to ACO Enablement

There has never been a more pronounced period of transformation and change…

Seth Kneller
Seth Kneller
February 16, 2013

Healthcare Pendulum, Has It Swung Too Far?

   Does your healthcare system have a balanced approach to cost containment…

philcsolomon
philcsolomon
February 15, 2013

5 Items Every Physician’s Website Should Have to Attract New Patients

It has been estimated that over 50 percent of people start their…

Mike Woo-Ming MD MPH
Mike Woo-Ming MD MPH
February 13, 2013

Palm Prints

The hospitals’ problem:We have 70,000 people who share the same first and…

JohnCGoodman
JohnCGoodman
February 13, 2013
image credit: Alec
healthcare costs

Medicine Has a Major Image Problem

    When you hear the word "monopoly," does it fill you…

MightyCaseyMedia
MightyCaseyMedia
February 13, 2013

Costs of Care 2012 Essay Contest Winner: Looking for a Light Switch

The following story is by Benjamin Robbins, a Harvard Medical Student ,…

Ben Robbins
Ben Robbins
February 12, 2013

Connected Health Predictive Analytics: A Long Road Ahead

We’re spending a lot of time at the Center for Connected Health…

JosephKvedar
JosephKvedar
February 12, 2013
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