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Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved…
Prioritizing Security in the Era of Healthcare BYOD
The excitement surrounding the bring your own device (BYOD) trend is undeniable,…
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BioPharma Beat: Is Commercial Support of CME A Bad Idea?
Let’s start with a few realities: Let’s start with a few realities:More…
The Compelling Case for Doctors to Warmly Embrace Social Media
Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical…
Your Hospital Social Media Benchmark: How Do You Rank?
A basic element of healthcare delivery–one that has not changed in recent reforms…
Doctor Discipline: Resources for Judging Quality in Health Care
Summary: When we display prices for medical treatments, inevitably the question of…
Make Your Hospital’s Digital Experience Mom-Friendly
When it comes to running the household, it's often mom who calls…
High Drama in an Ambulatory Surgery Center
A few days before I wrote this, a patient had a complication…
Collaborative Innovation: A Decade in Perspective
At the Healthcare Roundtable last month, I had the pleasure of speaking…
