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Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved…
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BioPharma Beat: Is Commercial Support of CME A Bad Idea?
Let’s start with a few realities: Let’s start with a few realities:More…
Prioritizing Security in the Era of Healthcare BYOD
The excitement surrounding the bring your own device (BYOD) trend is undeniable,…
The Compelling Case for Doctors to Warmly Embrace Social Media
Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical…
Your Hospital Social Media Benchmark: How Do You Rank?
A basic element of healthcare delivery–one that has not changed in recent reforms…
Doctor Discipline: Resources for Judging Quality in Health Care
Summary: When we display prices for medical treatments, inevitably the question of…
Collaborative Innovation: A Decade in Perspective
At the Healthcare Roundtable last month, I had the pleasure of speaking…
Make Your Hospital’s Digital Experience Mom-Friendly
When it comes to running the household, it's often mom who calls…
High Drama in an Ambulatory Surgery Center
A few days before I wrote this, a patient had a complication…
