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Health Works Collective > Policy & Law > Global Healthcare > Collaborating for Mobile Health Innovation
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Collaborating for Mobile Health Innovation

Principle Healthcare
Principle Healthcare
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As we begin to think about holidays, visions of sugar plum health apps danced in the heads of the mHealth participants attending the 2012 summit, recently held in Washington, DC.  Billed as the largest event of its kind, the 4th annual mHealth Summit brought together leaders from across the mHealth ecosystem to advance collaboration in the use of wireless technology for improving health outcomes in the United States and abroad.  In efforts to differentiate itself from last year’s event, this summit contained

As we begin to think about holidays, visions of sugar plum health apps danced in the heads of the mHealth participants attending the 2012 summit, recently held in Washington, DC.  Billed as the largest event of its kind, the 4th annual mHealth Summit brought together leaders from across the mHealth ecosystem to advance collaboration in the use of wireless technology for improving health outcomes in the United States and abroad.  In efforts to differentiate itself from last year’s event, this summit contained a focus on mHealth research for the purpose of facilitating development and commercialization of empirically-supported solutions for specific disease states in addition to highlighting emerging best practices and sustainable business models for mobile health.

As part of the research track, Dr. Richard Pettigrew, National Institute of Biomedical Imaging and Bioengineering Director, moderated a session entitled, “State of the Science in Research on Mobile Health Technologies.”   During this presentation, Dr. Joseph Cafazzo, Senior Director at the University of Toronto’s University Health Network, stressed the need to streamline processes for mHealth app usability testing, which are often mired in funding and randomized clinical trial requirements.  And together with his co-panelist, Dr. Bonnie Spring, Professor in Preventive Medicine, Psychiatry and Behavioral Sciences at Northwestern University, his comments reinforced the need to establish the utility and value of mHealth technologies.

So, how do we cross this bureaucratic chasm, moving successful design to action?  Being a fan of collaborative innovation, I was delighted to see that George Washington University is already tackling this question.  With representatives from GW faculty in clinical medicine, public health, biostatistics, and engineering, the George Washington mHealth Collaborative has received grants from government, industry, and private foundations to develop and test mobile and electronic health applications for smoking cessation, hypertension, bipolar disorder, diabetes, peritoneal dialysis and prenatal health.  Together with their government and commercial partners, the GW mHealth Collaborative is engaging patients in the use of these solutions.

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The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
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As so many have noted, physician alignment and leadership is integral to the successful delivery of mHealth.  In the video below, Dr. Joshua Cohen, Professor of Medicine and Director of Endocrinology at George Washington Hospital, aptly points out that the ultimate goal is for apps to be successfully integrated with one’s electronic health record in order to provide a comprehensive, detailed overview within a broader healthcare network.  In the absence of mHealth efficacy studies demonstrating the ability for real people to improve their health, better engage in their care, and enhance communication with their providers, much like the Nutcracker’s Clara, one has to wonder why haven’t we accelerated mHealth collaboration from dreams to reality?

 

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