By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Latest Numbers on Exchange Enrollment
    January 20, 2014
    conversational AI in healthcare
    How Conversational AI is Making Healthcare More Patient-Centric
    July 24, 2024
    create tracking metrics HIS
    Create Tracking Metrics for ICD-10 Preparation
    February 18, 2014
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Generating Press Release Ideas for Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Generating Press Release Ideas for Your Medical Practice
Business

Generating Press Release Ideas for Your Medical Practice

Jonathan Catley
Jonathan Catley
Share
6 Min Read
Medical Press Releases, Online Marketing, Public Relations
SHARE

The press release is nearly a century old and is still thriving — for good reason. It’s an effective storytelling tool when done right. If you want to get more exposure for your medical practice, use the tried-and-true press release.

Contents
Reveal Practice ChangesTell About Practice MilestonesInform About Practice Specials/PromotionsAnnounce Charity WorkHighlight Awards/Recognition ReceivedTie in Practice Services to a New Health/Medical Study

The press release is nearly a century old and is still thriving — for good reason. It’s an effective storytelling tool when done right. If you want to get more exposure for your medical practice, use the tried-and-true press release. If you need ideas for creating medical practice press releases that garner media attention, keep these great topical suggestions in mind.Medical Press Releases, Online Marketing, Public Relations

Reveal Practice Changes

Technology in the medical field is constantly evolving. If you’re like most medical practices, your goal is to take advantage of the latest technology whenever possible to make the diagnosis and treatment of conditions as simple as possible.

However, no one knows your practice has access to these new technological marvels if you don’t get the word out. Press releases make that happen.

More Read

Top 10 Innovative Companies In Healthcare 2012
CMS and Transitional Care Management Reimbursement Expansion
Verizon, WellPoint, CVS, Walgreens Ally with Former Senators to Push Telehealth Policy Reform
Match Day Looms, Can Primary Care Once Again Show Gains?
The PCMH and Home Care Data: An Interview with Melissa McCormack

Examples:

Has your dental practice recently acquired a new DIAGNOdent® laser or intraoral camera?

Has your dermatology practice purchased a new intra-epidermal laser peel for improving patient skin conditions such as acne scars, pigment problems, scars, or wrinkles?

Tip: Of course, if you want even better mileage for your press release announcements, consider including photographs or video of this technology in action along with the written content of your press release. Mashable.com reveals that including a photo in your press release increases engagement by about 14 percent. Adding video, on the other hand, doubles engagement.

Tell About Practice Milestones

Has your obstetrics practice delivered its 1,000th baby?

Have you just completed your 150th total knee replacement (TKR) surgery?

Has your vein clinic performed its 500th sclerotherapy vein procedure?

You get the picture. In other words, do you have a medical milestone you want to share with the world? Press releases are the perfect medium for sharing this exciting news.

Inform About Practice Specials/Promotions

Let the world know about free consultations or tooth whitening discounts. Are you conducting a special offer in order to, specifically, attract new patients? Do you offer seasonal promotions such as offering smoking cessation appointment discounts during the Great American Smokeout on the third Thursday of November or National Stop Smoking in October. Does your gynecological practice offer free breast exams during Breast Cancer Awareness Month? If so, spread the word with a well-timed press release.

Announce Charity Work

Whether the charity work you’re doing is in your field of medicine (such as providing free dental services to those less fortunate) or simply good works (such as giving food to the local food bank) in the community, it’s important to spread the word. This isn’t just about “tooting” your own horn, though it does serve to remind the community that your medical practice is part of the community. It also raises awareness of needs currently underserved within your community.

Highlight Awards/Recognition Received

This is tooting your own horn, but it serves an important purpose. People within communities, large and small, like to share in the celebration of awards and successes of people within that community. They like to feel as though they are part of the award or recognition too. Letting them know your medical practice has received recognition or won an award piques interest from the community in your practice, not to mention it raises your credibility and authority as an expert in your medical specialty. Whether you were voted top chiropractor in your local community or won a top 100 dentist award in your city, don’t be shy in shouting it out via a press release.

Tie in Practice Services to a New Health/Medical Study

For instance, physicians who treat patients who need to boost HDL cholesterol levels might create a press release citing a recent University of Eastern Finland study. This study discovered that increasing weekly consumption of fish, fatty fish in particular, to three or four meals per week increased the number of large HDL particles.

Create a press release that explains the study, what it means to people with low levels of HDL cholesterol, and to encourage people to come in for a cholesterol screening to see if they need to include a few more fatty fish servings in their weekly menu planning or should be on a cholesterol-lowering medicine.

While all good press releases must come to an end, it’s important to end your press release with a no-nonsense call to action asking them to schedule an appointment, participate in a screening, or call your office for more information.

TAGGED:marketingpress releases
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025

You Might also Like

One Medical Group Scoops Up Additional Funding

April 21, 2014

AbbVie, Angel Investors Restock Nanomedicine Leader Chad Mirkin’s Pharma Venture

August 6, 2013

The Steve Jobs Example: When to Call it Quits

August 26, 2011

Headlines I Wish I Hadn’t Seen

May 26, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?