By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 20 Reasons You Need a First Class Internet Plan for 2014
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > 20 Reasons You Need a First Class Internet Plan for 2014
BusinesseHealthFinanceHospital AdministrationSocial Media

20 Reasons You Need a First Class Internet Plan for 2014

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
monetize telemedicine
SHARE

monetize telemedicineCuriously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year.

monetize telemedicineCuriously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year. Having anything less than a first class Internet and social media strategy would be a large and painful shortfall.

It’s not just hospitals. Every stop on the medical provider spectrum—from health system to provider—should be gearing up for a greater emphasis on digital media. If you’re not doing so, you’ll likely be out-distanced by your competition in the months ahead.

And—just in case your need some persuasive ammunition—here are some key data points to help shape your plan for reaching your target audiences, increasing awareness, extending your branding messages, and protecting and extending your professional reputation.

More Read

Are You Using the Improved Google Health Tools?
The 4 Keys of Improved ED Throughput
Electronic Medical Records Now Offering HIPAA-Compliant Social Media-Style Messaging
It’s Back to Basics in Nursing Homes in Treating Disease
5 Ways to Leverage SSO (Single Sign On) Technology to Drive Meaningful Use

Why you need nothing less than a first-class Internet and Social Media Marketing Strategy:

80: percent of Internet users (59 percent of US adults) seek online health information [Pew]

48: percent search for information on behalf of someone else [Pew]

36: percent search for information for themselves [Pew]

55: percent of Internet users search for medical treatment or procedure information [Pew]

47: percent of Internet users look online for information about doctors or other health professionals [Pew]

38: percent of Internet users look online for information about hospitals or other medical facilities [Pew]

77: percent of patients used search prior to booking an appointment [Google]

Ages 30-49: group most likely to search online for health topics [Pew]

Ages 50-64: second most likely group to search for health information online  [Pew]

41: percent of people said social media would affect healthcare provider selection [Pew]

Why you need original (and authoritative) online content:

77: percent of Internet users read blogs [HubSpot]

60: percent of people who feel more positive about a company or health system after reading custom content [ContentPlus]

70: percent of customers who prefer getting to know company from articles rather than ads  [ContentPlus]

 Why you need a marketing-smart mobile strategy:

34: average number of times per day people check their Smartphone [Personal and Ubiquitous Computing]

64: percent of decision-makers access email via mobile devices [TopRankBlog]

40: average number of daily text messages among Smartphone users [Pew]

30: percent of patients using tablets or mobile devices for research and/or appointments [Google]

Why you need digital video in your marketing mix:

1 billion: YouTube unique user visits per month [YouTube]

Ages 18-34: US adults reaches more adults in this group than any cable network [YouTube]

87: percent of US Internet audience—188 million US Internet users—watched 37.7 billion online videos in August 2012 [comScore]

You may be familiar with some of these numbers, so feel free to send them along to others in your organization or administration (where some doubt may linger.)

More importantly, take another look at your upcoming marketing plan. How are you meeting the demand for online search? Have you bolstered your creative content and digital/video tools? Are you prepared for an even bigger trend to mobile devices? Don’t let the competition have a running start.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Portals, Access, and Engagement: Patients Are Demanding It [INFOGRAPHIC]

July 10, 2013

How Can You Reduce Workplace Stress In 2016?

June 24, 2016
price transparency
BusinessFinance

Price Transparency Brought Lower Costs, More Competition, Study Says

August 8, 2014
surgical complications
BusinessFinanceHospital Administration

Hospitals Make Money from Complications – And Here’s Why

April 19, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?