By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Latest Numbers on Exchange Enrollment
    January 20, 2014
    conversational AI in healthcare
    How Conversational AI is Making Healthcare More Patient-Centric
    July 24, 2024
    create tracking metrics HIS
    Create Tracking Metrics for ICD-10 Preparation
    February 18, 2014
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Get More Mileage out of your Healthcare Content
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Get More Mileage out of your Healthcare Content
Social Media

How to Get More Mileage out of your Healthcare Content

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

With so much buzz surrounding the huge role of content marketing in reaching today’s healthcare consumers, one critical factor is often overlooked: the importance of quality over quantity. Sure, it’s easy to barrage your readers with a “hit or miss” stream of content, but is this the most effective approach? Simply put: no. Earlier in the week, Mike Nicolosi provided 5 hacks to generate content ideas for your healthcare organization; today we’ll look at ways to maximize your content marketing efforts…and your results.

A Consumer-First Approach

We often talk about how all content must be consistent and compelling, but another “c” word should also stay front and center at all times: the consumer. Whether you’re producing a blog post, email, or magazine article, always consider how what you’re writing will add value to the lives of your audience.  Every piece of content should strive to inspire and/or influence in an identifiable way — from answering a question to motivating a lifestyle change.

More Read

Image
The Healthcare Omnichannel Challenge
Social Media in Healthcare: Recognizing Challenges and Providing Value
“The Power of Crowdsourcing”: A Primer on Trending Medical Education
Social Media Summit at Mayo Clinic: Final Day Exclusive Report
Social Media Can Change HealthCare – Medicine 2.0 Conference Takeaway

One tactic for maintaining consumer-first communications? Keep it real. “Stuffy,” formal writing is not only a turn-off for many readers, but can actually become a barrier to your constituents getting the information they need — particularly in cases where low health literacy is an issue.  Adopting an approachable writing style has the opposite effect: it grants readers easy access so they can turn your blog post or email newsletter into action.

Keep in mind that a less formal writing style does not mean taking more casual approach to the information being conveyed: establishing authenticity and showcasing your expertise are essential to cultivating trust.

Don’t Lose the Forest for the Trees

Today’s digital consumers have short attention spans. Even the most valuable content risks becoming obsolete if not formatted to catch and keep the attention of your readers. All content marketing materials should have clear entry points, be scannable, and have clear, highlighted takeaways for readers. Photos and video further engage and retain reader attention.

Another tactic to amp up your content while keeping readers engaged? Include testimonials. In a world in which 92 percent of people trust recommendations from people they know and 70 percent value online consumer opinions above all else, incorporating testimonials from everyone from patients and providers to employees and donors is a simple way to connect with consumers. Want to shift trust levels from 70 percent to 92 percent?  Combine the power of photo and video with testimonials to transform faceless strangers into real people. The result? True storytelling, as opposed to mere message delivery.

A Word on SEO

If you’re still writing entirely for SEO, it’s time to rethink your strategies. While keywords and phrases can help readers find your organization, keyword-stuffed content won’t get them to stick around. SEO-friendly writing is absolutely an important component in today’s content marketing strategies, but people must come first.

Want one last way to kick the tires on your content marketing strategies? Begin every piece of content by considering its end goal. This will help you avoid the “produce, produce, produce” mindset in order to curate vital content with the lasting potential to truly reach and impact your audience.

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025

You Might also Like

Survey Reveals Patient Opinions on HealthCare Websites

April 30, 2012

How Chronic Cancer Patients Use Social Media to Stay Informed

February 11, 2014

How to Use Social Media at Medical Meetings

October 22, 2011

How the Stories of Our Lives Can Change Healthcare

December 20, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?