By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Is Your Health Organization Prepared for Accountable Care?
    December 18, 2013
    CMS penalties
    CMS to Begin Implementing Payment Penalties Tied to Patient Outcomes
    July 16, 2014
    Call to Action: America’s Health Rankings Senior Report
    May 20, 2015
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Use Youtube for Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Use Youtube for Healthcare Marketing
eHealthSocial Media

How to Use Youtube for Healthcare Marketing

waxcom
Last updated: April 11, 2014 8:00 am
waxcom
Share
3 Min Read
SHARE

Creating a presence on YouTube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult.

Creating a presence on YouTube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult.

That’s why before even creating your first video you need to create a content plan that ensures that your content both meets your facility’s goals and properly engages with your intended audience.

Once this plan is in place and tweaked it is time to create videos. Creating one successful video can have a huge impact on a channel by bringing new viewers and introducing them to the rest of your content.

More Read

Virtual Tools as a Pathway to Better Veteran Care
mHealthSummit 2012, #MHS12: Ready, Set, Go!
Physicians Love to Text, Too
Why HIPAA Matters To mHealth Apps More Than Ever
Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community

So what do you create? Well, healthcare can be a touchy subject and with HIPAA and privacy laws in place you have to be careful on what you post.

What seems to work well for healthcare videos are warm-inspirational, real-life stories that everyday people can relate to. For example, in honor of Child Life Month, the Phoebe H. Stein Child Life Program at The Children’s Hospital at Montefiore in NY, saluted their amazing young patients. To date, in a little over 3 weeks, the video has over 7,600 views.

Now that you have a great video you need to optimize it. YouTube is the second biggest search engine and viewers have tons and tons of content to choose from. A successful optimization strategy will help you take full benefit of the platform’s functionalities.

Uploading the video to YouTube is not enough if you want to see results. You give it a thorough title and include a detailed keyword-rich description with links to your website that explains what the video is about. Finally, include keywords, within the keyword section as this will help in the search process.

In addition, expand your content by including a link and description on your other social media channels as well and embed the YouTube video code on your website or blog as people may view and/or follow you from different locations across the web.

Creating great YouTube videos can be very influential to potential new patients. If thoughtfully planned out, videos can become a very powerful marketing resource.

TAGGED:healthcare marketingYoutube
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

Health Tracking Apps: Not Yet Ready to Make a Big Impact

February 1, 2013

InCrowd Joins the Healthcare Social Media Discussion

February 19, 2014

Book Reviews: EHRs

February 7, 2012

Writing Safety Critical Software

June 17, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?