By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    Improved Digestion
    Five tips to boost digestion and metabolism
    November 4, 2022
    health insurance for young adults
    Benefits of Buying Health Insurance for Your Adults
    January 12, 2023
    broken hip recovery
    4 Ways to Recover from a Broken Hip
    March 14, 2023
    Latest News
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Personalized Prevention, Part I
    February 23, 2012
    Everything We Are Doing in Health Policy May Be Completely Wrong
    July 26, 2011
    Personalized Prevention, Part II – The Psychology of Engagement
    March 15, 2012
    Latest News
    Streamlining Healthcare Operations: How Our Consultants Drive Efficiency and Overall Improvement
    June 11, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Make Your Hospital’s Facebook Page a Content Generator
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Make Your Hospital’s Facebook Page a Content Generator
BusinessHospital AdministrationSocial Media

Make Your Hospital’s Facebook Page a Content Generator

waxcom
Last updated: October 28, 2014 8:00 am
waxcom
Share
3 Min Read
SHARE

It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of business.

It is essential to keep your hospital’s Facebook page current with fresh, compelling content, or you’ll risk giving the impression that you’re disconnected from your audience — or worse yet, out of business.

Facebook and contentYou can always post about your events and areas of practice, and should definitely supply general health tips, since patient education is a huge factor in building trust.  For additional ideas, you can predict what your target demo finds important and share relevant posts from well respected bloggers and other experts in the field.

But is all that enough to make your public presence POP?  Probably not.  Here are two more tips to liven up your page and make it a digital destination.

More Read

Remembering 9/11.
How a Cardboard Box Pays Tribute to 9/11
How to Get Some Love from Pinterest’s New Smart Feed
Who Knew? Facebook Tops HCAHPS as Measure of Care
Three Central Questions About Medical Technologies
Take a Deep Breath: Marijuana Product Placement Is on the Way

Squirrel It Away for That Rainy Day.

When you “Like” pages and posts, they will begin appearing in your Facebook feed and notifications. You can actually save that content and then disseminate it later, when you’re having a brain-freeze on what to post.  Clicking the little down arrow on the top right corner of any post will create a drop-down menu.  The fourth option allows you to save the story, which you can access in the future by clicking the “saved” icon on the left side of your Facebook page.  So if WebMD runs some relevant diabetes research findings, you can save them and repost during Diabetes Awareness Month, for example, instantly making your page au courant.

Learn What Makes Your Fans Tick.

Let’s say you’re attempting to target pregnant women for your maternity service line.  What do you do?  By using Facebook’s Graph Search Bar on the top of your page, you can discover which pages they’ve frequented.  If you simply enter “Pages liked by women who like pregnancy and live in Miami, Florida,” a flurry of pages will algorithmically materialize.  Like the important ones and grab content to share now or save for later.

Facebook’s greatest strength as a marketing engine is its customization, since this feature makes for precise targeting.  Facebook is a laser beam pointing the way to new clientele cleanly and directly — even without your having to pay to advertise or promote posts.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Streamlining Healthcare Operations: How Our Consultants Drive Efficiency and Overall Improvement
Global Healthcare Policy & Law
June 11, 2025
magnesium supplements
The Wide-Ranging Benefits of Magnesium Supplements
Health
June 11, 2025
Preparing for the Next Pandemic: How Technology is Changing the Game
Technology
June 6, 2025
migraine home remedies and-devices
The Best Home Remedies for Migraines
Health Mental Health
June 5, 2025

You Might also Like

cash flow medical practice
BusinessFinance

An Easy Way to Improve the Cash Flow of a Medical Practice

July 13, 2014

Meaningful Use, VNAs, and Addressing the Challenges Each Present

December 18, 2013
hospital cyber attack
BusinesseHealthNews

Two Hospital PR Case Examples: One Bizarre, One Just Crazy

April 1, 2016

Remote Monitoring Is on the Rise

July 5, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?