By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    The 6 Most Common Injuries Resulting from Motorcycle Accidents
    January 30, 2023
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Aim To Avoid Heart Disease With A Healthy Lifestyle And Spirituality
    August 30, 2019
    Embracing Change for Healthcare Transformation
    March 17, 2013
    How To Help Japan: Earthquake Relief Options
    August 26, 2017
    Latest News
    Why Is a Referenced Based Pricing Tool Necessary?
    February 3, 2023
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    February 1, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Patient Centricity and Healthcare Marketing
Share
Sign In
Notification Show More
Latest News
Why Is a Referenced Based Pricing Tool Necessary?
Health care
struggling with addiction
6 Signs Someone You Know Is Struggling With Addiction
Addiction Addiction Recovery
regrow teeth naturally
Advances in Stem Cell Research Can Help Regrow Teeth Naturally
Dental health
air pollution and cancer
The Proven Links Between Air Pollution and Cancer
News
investing in senior care
5 Reasons Why Investing in Senior Care Is a Wise Choice?
Senior Care
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Patient Centricity and Healthcare Marketing
BusinesseHealthMedical DevicesMedical InnovationsMobile HealthSocial Media

Patient Centricity and Healthcare Marketing

Moira O'Connell
Last updated: 2016/03/15 at 2:34 PM
Moira O'Connell
Share
5 Min Read
patient centricity healthcare marketing
SHARE

Applications of Patient Centricity are creating a cultural shift in the healthcare industry. Moving away from the historically paternalistic ways the healthcare industry functioned, patient-centered care brings the idea of the patient as customers to the forefront. Patient centricity calls for more than coordinated care, it calls for a significant shift in the culture of how care is provided, and the roles that both providers and patients play in that care.

Contents
RethinkAre you effectively leveraging market differentiators to let customers know that you:Value themSupport them in achieving their desired healthcare outcomesWork with them (instead of dictating to them)Have an area of excellenceAre a provider that they can trustEvaluateEvaluate all parts of your organizational collateralOnline web presenceSocial Media PlatformsEmail CommunicationMission, Vision, and ValuesPrint Materials3 Important Healthcare Marketing Questions

Applications of Patient Centricity are creating a cultural shift in the healthcare industry. Moving away from the historically paternalistic ways the healthcare industry functioned, patient-centered care brings the idea of the patient as customers to the forefront. Patient centricity calls for more than coordinated care, it calls for a significant shift in the culture of how care is provided, and the roles that both providers and patients play in that care. As Healthcare consumers become more empowered, active, and participate in both traditional care and nontraditional care initiatives, healthcare providers and payers will need to change with them. Below we will discuss ways that your organization can build patient centricity into your marketing strategies.

 

patient centricity healthcare marketing

More Read

The Technology and Services You Need to Open Your Own Counseling Office

Medical Code Extraction Using Artificial Intelligence
Should Nurse Practitioners Form an LLC?
Maximizing Outcomes Through Effective Patient Engagement Strategies
Robotic Technologies Can Improve Hospital Working Conditions

via Parata


Rethink

people2-500x333

 

Rethink your marketing and let healthcare consumers know that you are a service based healthcare organization who puts their needs, care, and convenience first. Examine the language used at your organization; is the language customer centric, or written from your internal perspective?

  • Are you effectively leveraging market differentiators to let customers know that you:

    • Value them

    • Support them in achieving their desired healthcare outcomes

    • Work with them (instead of dictating to them)

    • Have an area of excellence

    • Are a provider that they can trust


Evaluate

patient centricity marketing

 

 

Work to think like a service industry, and not a traditional healthcare provider, and critically ask yourself if your organizational messaging is treating people like patients, or highly individualized and savvy healthcare consumers.

  • Evaluate all parts of your organizational collateral

    • Online web presence

    • Social Media Platforms

    • Email Communication

    • Mission, Vision, and Values

    • Print Materials

 

3 Important Healthcare Marketing Questions

patient centricity marketing

via Agency Creative

 

Do you keep your social media accounts up-to-date?

Updating and interacting with your patients and potential customers on Twitter and Facebook is a great way to build a positive brand image and foster growth for your organization. Social media allows for quick dissemination of information. Don’t forget that promoting your services on social media makes it possible for you to reach clients you may have not reached with initial channels of print or in-person marketing. The key to a successful social media strategy is to keep active. If you don’t have the time or resources to allocate to your media accounts, you may want to look into utilizing free platforms for scheduling posts. The more you interact and the more active you are in the social media world, the better ROI you’ll see.  If managing three or four social media accounts is daunting or impossible for your business, try starting with one social media platform and nurturing it. Facebook, for example is great for local businesses trying to reach out to a small group of targeted clients. Just remember nurture, nurture, and nurture.

Is your website interactive?

Advances in technology have made it possible for even the smallest of businesses to create innovative and interactive websites. Have you updated your website in the past 3 years? Many consumers look at the landing page business as the deal breaker. If it’s not interactive or seems very out of date, you may lose a potential client or patient. Look into easy to use themes, look at your competitors’ websites, and utilize free website strategy resources. Do everything you can to make sure your target audience will be impressed and satisfied when they first come to your website.

Do you publish blog posts or thought-pieces from your employees?

Putting a “face to the name” will help you build trust and loyalty with your patients and customers. Strive to close the gap between consumer and company by:

  • Producing engaging content can help drive traffic and boost your brand awareness
  • Hold Q&A sessions with members of your staff
  • Post engaging pieces from industry specialist or your C-suit executive
  • Document and comply with organizational procedure created to safeguard your organization. Ensure media won’t unwittingly expose your organization to a HIPAA violation

TAGGED: patient-centered care

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Moira O'Connell March 15, 2016
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Managing The Nursing Shortage: 3 Short Term Solutions
Next Article TBI In the News: Woodpeckers Could Prevent Sporting Brain Injuries TBI In the News: Woodpeckers Could Prevent Sporting Brain Injuries

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Why Is a Referenced Based Pricing Tool Necessary?
Health care February 3, 2023
struggling with addiction
6 Signs Someone You Know Is Struggling With Addiction
Addiction Addiction Recovery February 2, 2023
regrow teeth naturally
Advances in Stem Cell Research Can Help Regrow Teeth Naturally
Dental health February 1, 2023
air pollution and cancer
The Proven Links Between Air Pollution and Cancer
News February 1, 2023

You Might also Like

green hospitals
Hospital Administration

9 Hospitals That Have Introduced Green Initiatives

January 20, 2023
saving money in healthcare
BusinessGlobal HealthcareHospital Administration

Best Money-Saving Tips for Health Managers

January 12, 2023
HR staff must deal with divisive views in healthcare
BusinessGlobal HealthcareHospital AdministrationPolicy & Law

HR Must Navigate Polarizing Views in Healthcare Workplaces

January 4, 2023
cybersecurity options for hospitals
BusinessHospital Administration

Should Hospitals Use SASE or Traditional Network Security?

January 4, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?