By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Physician Ratings: One Orthopedic Doctor’s Experience
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Medical Ethics > Physician Ratings: One Orthopedic Doctor’s Experience
eHealthMedical EthicsNewsOrthopaedicsSocial Media

Physician Ratings: One Orthopedic Doctor’s Experience

Simon Sikorski MD
Last updated: August 14, 2012 9:22 am
Simon Sikorski MD
Share
3 Min Read
SHARE

At our recent medical marketing seminar for orthopedic doctors in New York we created a bit of a controversy. While we always recommend our clients embrace patient reviews as a standard process in their patient’s experience during visits, one orthopedic doctor disagreed.

Are physician ratings sites fair?

At our recent medical marketing seminar for orthopedic doctors in New York we created a bit of a controversy. While we always recommend our clients embrace patient reviews as a standard process in their patient’s experience during visits, one orthopedic doctor disagreed.

Are physician ratings sites fair?

More Read

Physician Marketing Battles You’ll Never Win (and What to Do Instead)
App-Happy Health Care Full of Optimism, Money
How Self-Determination Theory Can Improve Medical Students’ Motivation
What is the Difference Between Chiropractic and Osteopathy?
6th Annual National Healthcare Decisions Day: April 16
  1. Doctors are assigned ratings based on one or two reviews not indicative at all about the thousands of patients they see every year
  2. Doctors are invited to recommend ratings sites to their patients only to build on a history that is mostly negative, unverified, and sometimes even untrue.
  3. If you pay them, they will wipe your slate clean.
  4. Many sites are outdated and your competitors are taking your patients
  5. Your medical schools, fellowships, and residency hospitals are give ratings too. Are they indicative of who you are as a person and what you’ve accomplished since? What does a one of five stars about your medical school mean for a patient who’s looking for verification if you’re “good enough” to see them?
  6. Some sites advertise for your name while promoting other doctors on the same page
  7. Some even advertise for your practice, rank higher than your own website, and then force you to pay for patient leads.
  8. They hold all the negotiating power, because they own your name.

These companies are spending millions of dollars in advertising on TV, Radio, Internet, and print on why people should go to them first when looking for doctors. They are literally taking advantage of doctors’ inability to recognize how important a physician’s digital footprint really is. 

We published 12 case studies and compared them to data from marketing campaigns in 2011. Literally in less than one year the entire process of how patients look for doctors has been changed by the impact of advertisements from physician ratings sites. 

Where your patients are going to check up on you should be your #1 Priority. It’s not always fair, but exploring all of your options on what you should recommend to your patients is very important. This is how partnerships are formed. It’s how you get some of that negotiating power back. 

 

 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Harnessing Technology to Make Better Decisions at MGH

April 17, 2012
healthcare social media
Social Media

Beyond the Buzz: A Twitter Tool to Better Manage Your Healthcare Marketing

June 13, 2014
Mobile HealthTechnology

How Are On-Demand Doctor Apps Beneficial To Users?

April 10, 2019

Curious About Boomers – Here is an Interesting Infographic

March 15, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?