By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    pfizer and clinical data transparency
    Pfizer to Expand Clinical Trial Data Access, Takes Step Toward Transparency
    December 6, 2013
    Improving Healthcare Services And Management Through Tech Integration
    June 9, 2020
    obamacare and the uninsured
    Why Hospitals Are Still Gouging the Uninsured
    January 7, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Richard Liu Positions JD Health to Support China’s Move Toward Wellness
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Wellness > Richard Liu Positions JD Health to Support China’s Move Toward Wellness
Wellness

Richard Liu Positions JD Health to Support China’s Move Toward Wellness

Ryan Kh
Ryan Kh
Share
10 Min Read
shift towards healthy living
Shutterstock Photo License - By Kzenon
SHARE

“Healthy China” was the strategy published in 2016 by China’s leaders that held ambitious goals for the improvement of national health by 2030. They already made a landmark decision in 2012 by investing in a national mental health program, but have made some other major changes since.

One goal included a 16 trillion RMB broader healthcare system to offer preventative care, health services, case management, and caring for vulnerable segments of the population (like children). At the same time, tech giants are improving the value chain and disrupting traditional models that allow healthcare concerns to slip through the cracks.

One technology giant offering healthcare solutions with a one-stop shop approach is JD.com.

In a 2020 report from ChoZan, the purchasing considerations of Chinese consumers were analyzed to predict 2021 trends. In the report, corporate innovation coach Nishtha Mehta pointed out JD Health, calling it a “great example of both speed and a variety of customized products and services. Demand for online healthcare services has boomed over the pandemic, as people avoided outpatient clinics and pharmacies.”

More Read

3 Top Health Benefits of Sexual Active Lifestyles for Men Over 60
Cultural Change for Students’ Health and Humanity
Healthcare’s New Imperative: Population Health Management
3 Reasons You Should Shake Sugar Out of Your Diet
A Framework for Mindfulness: 10 Minutes At a Time

These types of reports show that China is trying to redeem itself from past mistakes, such as mishandling of the H7N9 crisis. The ChoZan report specifically outlined how important healthy purchases have become to most consumer groups in China – especially the younger generations.

The younger consumer is more concerned with personal wellness, the environment, and breaking down assumptions. With this change in mindset, many are pursuing a different path from their parents, including a push toward better health.

With the increased public campaigns to promote wellness, this has been a successful trend. A published health review in 2019 that had a strong focus on environmentalism, demand for sustainable and organic products and healthy living. There was a strong correlation between many of these things.

While some might think that these changes were sparked by the recent COVID-19 outbreak, they weren’t. This movement was in place in China well before the pandemic. However, the average Chinese consumer likely did feel more spurred on toward improved health habits because of the global emergency.

“Many Chinese saw COVID-19 as a sign from Mother Nature to stay in line,” noted Mark Tanner (founder and managing director of the marketing strategy firm China Skinny) in the ChoZan report.

What does this change in health look like for Chinese consumers?

“Health conscious consumers are paying more attention to their food choices, in a way that goes beyond simply ensuring food safety,” a McKinsey & Company report from 2020 noted. “This year, more consumers said they were intentionally choosing healthier food.”

When it comes to Chinese consumer behavior, McKinsey found that:

  • 60% of respondents said that they regularly look at labels on food products and try to avoid buying unhealthy foods.
  • 55% of respondents said that they try to buy foods with healthy and natural products.
  • 75% of respondents said that they took steps to be healthier during the COVID-19 pandemic and plan to continue these lifestyle changes after.
  • Most Chinese respondents prefer purchasing foods from local Chinese brands since they are fresher than those imported from Australia, Taiwan and other countries.
  • 70% of respondents said that they are willing to spend more on environmentally friendly products.

More Chinese consumers are looking for online solutions to help them pursue wellness. More than one in eight consumers have a fitness app on their phones. Options like JD make it possible to order healthcare services, medications, or preventative fresh food solutions from the comfort of people’s homes.

An expected global trend for wellness has come from China’s leading example of wellness TV and ecommerce, according to the Global Wellness Summit in 2021. This includes programming for free fitness, mental health, and meditation programming.

Routine visits and checkups can also be done without physical contact in many cases. In August, JD Health launched a “family doctor” telehealth service to provide quality services for up to eight family members sharing a “family doctor” service package. This includes 24-7 access to medical consultation support from top practitioners and medical experts. The program aims to reduce medical expenses and improve healthcare treatments with convenient access.

Online health consultation services were high during the COVID-19 pandemic, due largely to in-person visits being canceled to stop virus spread. JD Health brought on more than 65,000 doctors by the end of 2020 – including both in-house and third-party physicians. This included around 300 full-time doctors that worked in the “family doctor” services. Over 92 percent of the hires had at least a decade of medical experience.

It is the personalized approach to healthcare solutions and specialized centers that is extremely important to many consumers considering online options. In the 600-page ChoZan report, digital innovation strategist and China expert Alberto Antinucci stated that “personal care will be more and more important, and Chinese consumers will continue to spend more time and money purchasing safe, eco-friendly products and eating more healthily after the [COVID-19] crisis.”

And that’s exactly what JD Health offers.

China-focused brand strategy agency The Foundation’s founder Jerry Clode notes, “I believe JD has and will continue to offer a compelling alternative to Alibaba’s mass offering by focusing on niche and personal services.” JD Health offers online consultations, which have averaged 100,000 daily participants. This has made JD Health the largest online medical consultation platform in China, and the focus on specialized medical centers is setting JD apart. By the end of 2020, JD had 14 specialized medical centers, including ENT (ear, nose, throat) centers, a Center for Heart Disease, and Traditional Chinese Medicine.

JD also offers a wide range of products to help with solutions and preventative care. A huge part of the movement toward healthier living is increasing healthy habits that come from eating fresh foods and exercise. This has included a huge spike in sales of home gym equipment, like treadmills, yoga equipment, dumbbells, and exercise bikes.

McKinsey’s report pointed out that “the health-conscious movement is here to stay. A large majority of consumers say they are seeking a healthier lifestyle, which presents opportunities for companies to define what health really means.”

JD Health CEO Richard Liu has placed a big emphasis on quality deliveries – especially for its growing market of fresh foods. By October 2020, JD Health held 25.8 percent of China’s fresh produce market. Some of the most sought-after online purchases in China for groceries include meat, eggs, dairy products, vegetables, and fruits.

Richard Liu is committed to increasing the options and improving logistics to ensure that consumers can get high-quality items from JD at all times. The after-sales customer service is unmatched by competitors. The company is set to become the leading ecommerce giant across most sectors – including healthcare services and groceries, so attention to detail is crucial for success.

JD Health offers round-the-clock pharmaceutical delivery to provide consumers with fast access to much-needed parts of their health care. JD has a fleet of drones that increase its ability to deliver quickly and accurately.

With consumer focus on wellness, JD continues to offer online options for health-conscious purchasing with the convenience of a one-stop shop online. The lack of physical retail space only increases the massive selection of products and services that the technology giant can offer.

About JD Health and CEO Richard Liu

JD is the largest retailer in China and a global Fortune 500 company. The company was founded as Jingdong in 2004 by Richard Lui and is now largely known as just JD. It opened on NASDAQ in 2014 with the largest IPO to date. JD Health is just one branch of JD and became a publicly traded JD unit in 2020.

After university, Richard Liu Qiangdong worked for Japan Life as the director of computers and service for the herbal supplement giant. He became well versed in ecommerce and customer service. He founded JD as an ecommerce site, avoiding overhead costs for a retail space. Liu has seen to it that JD is unmatched when it comes to its quality customer service and huge online selection of goods.

Stay up to date by connecting with JD.com on Twitter.

TAGGED:chinahealthy livingwellness
Share This Article
Facebook Copy Link Print
Share
By Ryan Kh
Follow:
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: ryankh14@icloud.com

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025

You Might also Like

Mental Health

How Technology Is Tackling Depression And Anxiety

August 3, 2019

3 Doctor’s Telemedicine Questions Answered

July 18, 2016
biopharma beat innovation and imagination
DiagnosticseHealthGlobal HealthcareMedical DevicesMedical EducationMedical EthicsMedical InnovationsMobile HealthPublic HealthWellness

BioPharma Beat: Imagination Is More Important Than Innovation

August 5, 2014
flex
eHealthHome HealthTechnologyWellness

My Life with Trackers

January 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?