By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Soaring Medical Costs Pinned on Medical Devices
    June 7, 2011
    Debt Ceiling Negotiations on Health Care are Mere Cost Shifting
    July 15, 2011
    Is Kathleen Sebelius Listening to the NCPA?
    August 29, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Positive Client Survey Results for a Russian Maternal mHealth Program
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > Positive Client Survey Results for a Russian Maternal mHealth Program
eHealthGlobal HealthcareMobile HealthPublic Health

Positive Client Survey Results for a Russian Maternal mHealth Program

Sara Buzadzhi
Sara Buzadzhi
Share
6 Min Read
SHARE

russian mhealthThe Health and Development Foundation, a Russian NGO, recently carried out a national survey among participants of its maternal and child mHealth program, SMSmame.

russian mhealthThe Health and Development Foundation, a Russian NGO, recently carried out a national survey among participants of its maternal and child mHealth program, SMSmame. This program (“SMS to Mom” in Russian, also known as Text4baby Russia) provides new and expectant mothers with free text messages to their mobile phones with information on caring for their own health and the health of their children.

This program is based on the successful U.S. maternal and child health initiative, text4baby, and was developed under the auspices of the U.S.-Russia Bilateral Presidential Commission in 2010-2011 and launched nationwide in Russia by the Health and Development Foundation in February 2012.

Text messages are sent to subscribers (pregnant women and mothers with children up until their first birthday, and family members). Message topics include nutrition, safety, substance abuse prevention, legal rights, mental health, exercise, developmental milestones, breastfeeding and more. Subscribers receive personalized information, as messages are organized and sent in accordance with their children’s due date or birth date. Messages contain no advertisements, spam, or product promotions.

More Read

Innovating Technology to Drive Collaborative Care [VIDEO]
Is There Latent Patient Power in Europe?
How Technology Can Change Healthcare In Developing Countries
4 Kinds of Health Education for a More Healthy Society
New Report from Alzheimer’s Association Offers “Sobering Statistics” on Disease

Subscribers are also able to participate in free, live webinars with medical experts on text message topics. The program had over 50,000 participants as of the end of 2013.

This survey was conducted during April-October 2013 among 751 respondents from 64 Russian regions. Of these, 49 respondents were interviewed at the Federal Kulakov Center for Obstetrics, Gynecology, and Perinatology on April 2, 2013. These respondents (pregnant women) were attending two classes led by medical specialists at the center on the first anniversary of the SMSmame program launch. The other respondents were reached through an Internet survey in September-October 2013. Of these, 50 were pregnant, and 652 were mothers whose children were under one year of age. 

Client satisfaction

SMSmame clients who responded to the survey reported an overwhelmingly positive opinion of the service: 41.6% said they were highly satisfied with it, and 33.7% were satisfied.

Beyond their stated satisfaction, the actions of respondents demonstrated their high opinion of SMSmame. One measure of client satisfaction is the length of time they had been subscribers. Nearly a quarter of respondents had been subscribers for over a year (23.8%) and 27.9% had been subscribers for 9-12 months.

Clients continue to participate in programs that provide a useful service. One of the key goals of SMSmame is to provide reliable, relevant health information to subscribers, and the fact that 91% of respondents save program text messages for future reference (62.4% doing so regularly) demonstrates that the program is meeting this goal.

Another telling indication of client satisfaction is that 72% of respondents had recommended the program to friends or acquaintances, and 42% had done so more than once.

Motivation to seek out additional information

SMSmame is intended not only as an information resource, but also as a way to motivate subscribers to seek out additional information from reliable sources on message topics. Survey results indicate that the service does indeed function as a source of motivation for the majority of respondents (90.9%). Of that percentage, 56.5% of clients were “sometimes” motivated by text messages, and 15.8% were motivated “on a regular basis.”

One area for improvement is client motivation to speak with their doctors about text message topics; only a quarter of respondents were motivated by the service to do so (21.8% “sometimes,” and 3.1% “on a regular basis”). Program developers will take this data into account for future revision and improvement of services.

Other areas for development

Survey data also indicated other areas in which the program could be developed and improved. Respondent replies show client support for an expansion of text message topics. Respondents suggested the introduction of such topics as advice for fathers, reading recommendations, preparing for the maternity hospital, and more.

Survey respondents would also prefer to receive text messages more frequently: a third (31.6%) of respondents are satisified with the current rate of 1-2 messages per week. However, a majority would prefer to receive more messages; among that group, 31.1% would like to receive 3-4 messages weekly. The remaining third would like to receive 5 or more messages per week. This desire for greater frequency of text messages is yet another positive sign of the value of the service for pregnant women and new mothers.

Please contact HDF at info@fzr.ru for full survey results with graphics, and visit us at http://www.fzr.ru/eng for more information on this and other programs.

(maternal mHealth / shutterstock)

TAGGED:Russia
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

online reputation management
BusinesseHealthPolicy & LawSocial MediaTechnology

Online Reputation Management for Physicians: Putting Your Best Cyber-Foot Forward

March 23, 2013
risk management in surgery
Hospital AdministrationPublic Health

Risk-Proofing the Surgical Episode for Patients

October 31, 2014
apple siri
eHealthMedical InnovationsSocial MediaTechnology

Siri, Marry Me! and Other Tales from the Technology Frontier

November 6, 2014

Priority-Setting at WHO

November 4, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?