By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Positive Client Survey Results for a Russian Maternal mHealth Program
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > Positive Client Survey Results for a Russian Maternal mHealth Program
eHealthGlobal HealthcareMobile HealthPublic Health

Positive Client Survey Results for a Russian Maternal mHealth Program

Sara Buzadzhi
Last updated: January 23, 2014 9:00 am
Sara Buzadzhi
Share
6 Min Read
SHARE

russian mhealthThe Health and Development Foundation, a Russian NGO, recently carried out a national survey among participants of its maternal and child mHealth program, SMSmame.

russian mhealthThe Health and Development Foundation, a Russian NGO, recently carried out a national survey among participants of its maternal and child mHealth program, SMSmame. This program (“SMS to Mom” in Russian, also known as Text4baby Russia) provides new and expectant mothers with free text messages to their mobile phones with information on caring for their own health and the health of their children.

This program is based on the successful U.S. maternal and child health initiative, text4baby, and was developed under the auspices of the U.S.-Russia Bilateral Presidential Commission in 2010-2011 and launched nationwide in Russia by the Health and Development Foundation in February 2012.

Text messages are sent to subscribers (pregnant women and mothers with children up until their first birthday, and family members). Message topics include nutrition, safety, substance abuse prevention, legal rights, mental health, exercise, developmental milestones, breastfeeding and more. Subscribers receive personalized information, as messages are organized and sent in accordance with their children’s due date or birth date. Messages contain no advertisements, spam, or product promotions.

More Read

Privacy, Anonymity and Net Neutrality On the Internet – Excellent Stanford University Lecture (Video)
Would a Birth Control Counseling App Help Teens?
How to Create Helpful Healthcare Lists with List.ly
1.1 Million Elderly Taken to ED for Adverse Medication Reactions
Working From Home In Healthcare: Can You Adapt To Remote Work?

Subscribers are also able to participate in free, live webinars with medical experts on text message topics. The program had over 50,000 participants as of the end of 2013.

This survey was conducted during April-October 2013 among 751 respondents from 64 Russian regions. Of these, 49 respondents were interviewed at the Federal Kulakov Center for Obstetrics, Gynecology, and Perinatology on April 2, 2013. These respondents (pregnant women) were attending two classes led by medical specialists at the center on the first anniversary of the SMSmame program launch. The other respondents were reached through an Internet survey in September-October 2013. Of these, 50 were pregnant, and 652 were mothers whose children were under one year of age. 

Client satisfaction

SMSmame clients who responded to the survey reported an overwhelmingly positive opinion of the service: 41.6% said they were highly satisfied with it, and 33.7% were satisfied.

Beyond their stated satisfaction, the actions of respondents demonstrated their high opinion of SMSmame. One measure of client satisfaction is the length of time they had been subscribers. Nearly a quarter of respondents had been subscribers for over a year (23.8%) and 27.9% had been subscribers for 9-12 months.

Clients continue to participate in programs that provide a useful service. One of the key goals of SMSmame is to provide reliable, relevant health information to subscribers, and the fact that 91% of respondents save program text messages for future reference (62.4% doing so regularly) demonstrates that the program is meeting this goal.

Another telling indication of client satisfaction is that 72% of respondents had recommended the program to friends or acquaintances, and 42% had done so more than once.

Motivation to seek out additional information

SMSmame is intended not only as an information resource, but also as a way to motivate subscribers to seek out additional information from reliable sources on message topics. Survey results indicate that the service does indeed function as a source of motivation for the majority of respondents (90.9%). Of that percentage, 56.5% of clients were “sometimes” motivated by text messages, and 15.8% were motivated “on a regular basis.”

One area for improvement is client motivation to speak with their doctors about text message topics; only a quarter of respondents were motivated by the service to do so (21.8% “sometimes,” and 3.1% “on a regular basis”). Program developers will take this data into account for future revision and improvement of services.

Other areas for development

Survey data also indicated other areas in which the program could be developed and improved. Respondent replies show client support for an expansion of text message topics. Respondents suggested the introduction of such topics as advice for fathers, reading recommendations, preparing for the maternity hospital, and more.

Survey respondents would also prefer to receive text messages more frequently: a third (31.6%) of respondents are satisified with the current rate of 1-2 messages per week. However, a majority would prefer to receive more messages; among that group, 31.1% would like to receive 3-4 messages weekly. The remaining third would like to receive 5 or more messages per week. This desire for greater frequency of text messages is yet another positive sign of the value of the service for pregnant women and new mothers.

Please contact HDF at info@fzr.ru for full survey results with graphics, and visit us at http://www.fzr.ru/eng for more information on this and other programs.

(maternal mHealth / shutterstock)

TAGGED:Russia
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Image
Mobile Health

Further Thoughts on Google Glass

July 14, 2013
Insulin Pump
Global Healthcare

Considering An Insulin Pump? Here’s What You Need To Know

February 18, 2021

Top Paid Medical Apps for iPhone

July 1, 2012

Delivering Collaborative Breast Cancer Care in the Oncology Medical Home

October 21, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?