SaaS Firm Crowdfunds “People-Focused” Image Sharing

January 25, 2014
82 Views

MyMedImage

First published on MedCityNews.com. There’s too much time and distance involved in sharing medical images today, says the team of physicians and computer scientists at MyMedImage.

MyMedImage

First published on MedCityNews.com. There’s too much time and distance involved in sharing medical images today, says the team of physicians and computer scientists at MyMedImage.

Instead of patients carrying CDs or printouts of ultrasounds, MRIs, PET scans, mammograms and other diagnostic images from doctor to doctor, MyMedImage wants to enable them to manage, share and store their own images — and to do it for free.

That’s a lofty goal. To help it get there, the physician-led California startup is campaigning to raise $200,000 through Indiegogo.

CEO Dr. Christopher Hancock said MyMedImage circumvents the interoperability of hospital systems’ EMR and picture archiving and communications systems. It’s a DICOM-compliant, cloud-based service designed to let patients and providers upload, archive, transmit, download and transmit images.

The lack of sharing of diagnostic images between healthcare systems hinders communication between patients and doctors, and sometimes even delays care decisions because images have to be re-taken, or transported physically via CD. That’s a problem that’s addressed in the upcoming stage 2 of meaningful use.

MyMedImage is positioning itself as a people-focused solution to a medical-business-created problem.

“A lot of systems charge millions of dollars for picture archiving and communications systems – do they truly want them to be interoperable?” Hancock said. “We’re designed to participate through HL7 and other interoperability standards. We’re taking standardized DICOM data and stripping all of the vendor-specific data to make it available to any kind of software.”

The vision is that a patient could obtain a CD of their image, upload it to MyMedImage and push a button to export to whatever imaging facility or hospital system they wish. Then, the appropriate providers could access patients’ images on a computer or mobile device, potentially preventing duplicate medical images. By serving as a telemedicine tool, the company thinks it could also enable specialized care to underserved areas of the world.

Hancock said the system would be free to patients and paid for by an imaging facility, a payer, a physicians practice or a hospital, for example.

The team bootstrapped development of the software and now needs to hire additional staff to handle the 24/7 tech support to scale, Hancock said. The Indiegogo campaign, which has brought in a little over $10,000, goes through the end of the month.

Cool idea, but I wonder if it will encounter some of the same challenges of PHR adoption?

[Image credit: MyMedImage]

You may be interested

Why Universal Healthcare is the Key to a Healthier and More Productive Society
Health care
345 views
Health care
345 views

Why Universal Healthcare is the Key to a Healthier and More Productive Society

Helen Heather - August 23, 2017

The United States remains the only country in the world without a universal healthcare system. Many critics have stated that…

Care On The Road: How Telemedicine Can Reach Truck Drivers
Mobile Health
19 views
Mobile Health
19 views

Care On The Road: How Telemedicine Can Reach Truck Drivers

Larry Alton - August 21, 2017

Telemedicine is considered a powerful tool for individuals living in rural areas, far from adequate services or in need of…

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
8 views
eHealth
8 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…