By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Media and Healthcare: Creating a Healthy Relationship
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Social Media and Healthcare: Creating a Healthy Relationship
BusinesseHealthHospital AdministrationMobile HealthSocial Media

Social Media and Healthcare: Creating a Healthy Relationship

Moira O'Connell
Moira O'Connell
Share
4 Min Read
SHARE

As of January 2014, The Pew Research Center calculated that 74% of all adults who were active online used social networking sites*. In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients.

Contents
  • Do you keep your social media accounts up-to-date?
  • Is your website interactive?
  • Do you publish blog posts or thought-pieces from your employees?

As of January 2014, The Pew Research Center calculated that 74% of all adults who were active online used social networking sites*. In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world.

A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty. Check up on your patients through Twitter, share stories on Facebook, and give helpful tips on LinkedIn. Let your community know you’re listening. An online forum or blog is also a great space for your customers to discuss concerns or highlight positive feedback.

via Kanta Media

Don’t let your social media accounts sit in silence. Whether you need to start a new strategy or build on your existing social media plan. Here a few questions to ask?

More Read

Image
Mobile Apps for Chronic Cancer Patients
Can a $3 Million Prize Solve a $2.5 Billion Dollar Problem?
Why I Don’t Adhere to Evidence-Based Medical Care
Reasons to Reform Medicaid
A Medicaid Block Grant by Any Other Name Would Stink

Do you keep your social media accounts up-to-date?

Is your website interactive?

Do you publish blog posts or thought-pieces from your employees?

1. Updating and interacting with your patients and potential customers on Twitter and Facebook is great way to build a positive brand image and foster growth for your organization. Social media is also a great way to get information to your clients fast.

2. Putting a “face to the name” will help you build trust and loyalty with your patients and customers. Producing engaging content can help drive traffic and boost your brand awareness.

Need some more convincing that social media is worth your time? Take a look at the following infographics for more information on the budding relationship between social media and the healthcare industry. Infographics: “Rising Use of Social Media in Healthcare” and “Healthcare and Social Media.” These illustrate how both patients and providers are looking to the digital world with their healthcare concerns and needs. These helpful infographics even delve into statistics about our rising smartphone usage and general gadget ownership over time. So, as patients remain connected to the online world, don’t underestimate the value of building healthy online communities through social media. That being said, it’s always important have a good social media policy in place and make sure you always comply and follow procedure. Sometime you might not even know you breaking procedure with certain social media posts. Check out this article on how you might unwittingly be making a HIPAA violation, there are some social media related examples.

The article “24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry” by Referal MD is a great reference for statistics and facts about social media and healthcare. For example: Did you that “60% of doctors say social media improves the quality of care delivered to patients?”

Let us know what you think: Do you think healthcare organizations should use social media to connect with patients and increase quality of care?


Originally Posted at BHM Healtcare Solutions’ Blog

 

 

TAGGED:facebookhealth techHealthcareinnovationmarketingsocial mediatwitter
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

You might be covered, even if your doctor sends you a bill

August 5, 2015
healthy restaurant ownership tips
Business

4 Things You Need To Know Before Launching A Health Restaurant

June 9, 2021
laptop-1385702_1920.jpg
eHealthMedical Records

Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency

June 23, 2016
eHealthMedical Education

How Online Learning Is Essential In The Health Care Industry

August 1, 2020
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?