By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    What Should You Ask Before Taking Herbal Supplements?
    What Should You Ask Before Taking Herbal Supplements?
    August 30, 2022
    Latest News
    Health Benefits of Taking a Vacation to Reduce Your Stress
    September 27, 2023
    First Aid Training Enhancing Workplace Health and Safety
    September 25, 2023
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    5 Self-Care Habits to Help You Live an A+ Life
    September 21, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Death Panels Everyone Can Live With
    August 29, 2017
    An Online Market for Medical Care
    March 1, 2012
    Understanding The Appeal of Mini-Meds
    May 3, 2011
    Latest News
    Job Seekers with Disabilities Should at Health Insurance Benefits
    September 12, 2023
    Reasons That Drug Prices Are Rising to Unsustainable Levels
    September 12, 2023
    How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations
    September 6, 2023
    The Hidden Benefits of Practice Exams for Medical Professionals
    September 6, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Is Social Media Part of Your Clinical Trial Recruitment Strategies?
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Is Social Media Part of Your Clinical Trial Recruitment Strategies?
BusinessSocial Media

Is Social Media Part of Your Clinical Trial Recruitment Strategies?

Jonathan Catley
Last updated: 2015/02/24 at 9:00 AM
Jonathan Catley
Share
4 Min Read
SHARE

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment.

Contents
The Benefits of Social Media for Clinical Trial RecruitmentBarriers to Social Media Use in Clinical Trial Recruitment

If you’re struggling with low patient enrollment in your clinical trials, you’re not alone: a staggering 85 percent of drug trials are delayed due to lack of enrollment. With enrollment rates continuing to drop even as more clinical trials are being conducted, the imperative is clear: clinical trial coordinators must seek new approaches in order to reverse this trend and meet their enrollment goals. Here’s a closer look at social media’s potential to change the landscape of clinical trial recruitment.Clinical Trial Marketing, Social Media

The Benefits of Social Media for Clinical Trial Recruitment

According to a recent survey from Tudor Reilly Health, 75 percent of patient respondents had never been informed by their doctors about clinical trials. Meanwhile, 94 percent reported using the internet to research health information. As patients increasingly take ownership over their own health, social media offers an innovative way to bridge this gap while increasing both awareness and trial participation.

The benefits of social media for clinical trial recruitment include:

More Read

get a career in medical device sales

What Are the Benefits of Attending Medical Sales College?

Subscription Management Solutions Are Crucial for Telemedicine
Comfort And Safety: 7 Ways Healthcare Organizations Can Create A Better Environment For Their Patients
4 Points to Remember Before You Start Off Your Next Medical Presentation
Best Practices for Healthcare Call Centers Should Follow in 2023
  • Enhanced geographic reach
  • Targeted patient demographics
  • Increases in qualified patient referrals
  • Faster enrollment
  • Real-time adverse event reporting
  • Improved patient feedback
  • Minimized administrative duties on sites
  • Cost savings

Furthermore, research indicates that many patients mistakenly believe that clinical trials are only for people who are “very sick without any other options” or “looking to make money” In addition to the benefits above, social media presents the unique opportunity to enhance public awareness regarding clinical studies as more than about just drug development, but also for diagnosis, prevention, and quality of life.

Lastly, the ability to build patient relationships by delivering a steady stream of valuable and educational information has potential to improve enrollment not just for trials currently underway but also for those in your pipeline.

Barriers to Social Media Use in Clinical Trial Recruitment

Despite social media’s powerful benefits, it has barely penetrated recruitment processes. In fact, only 10 percent of drug manufacturers currently recruit participants through social media. At fault? “Fragmented and uncoordinated use,” according to the Wall Street Journal’s analysis of data from the Tufts University Center for the Study of Drug Development. Lack of firm FDA guidance yields immobilizing concerns regarding violations to patient privacy and regulatory compliance.

Meanwhile, others worry that large numbers of patients interacting via social media during a trial can result in unknown outcomes, such as patients sharing specific details and/or the chance of prematurely breaking the blind. While these concerns are by no means exclusive to online environments, their effects may be amplified in the social space.

While many in the pharmaceuticals industry have been slow to adopt social media as a patient recruitment method, others have successfully leveraged social media and digital technology to yield both improved awareness and enrollment. Those willing to take on pioneering roles in integrating social media into their patient recruitment strategies may gain an inside edge in engaging and retaining clinical trial participants.

TAGGED: clinical trial recruitment

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jonathan Catley February 24, 2015
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article aco mistakes Five Ways to Lead an ACO to Failure
Next Article measles vaccine Measles Vaccine: A Right to Refuse Treatment

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Andropause hormonal decline
The Benefits of TRT for Andropause and Hormonal Decline
Wellness September 28, 2023
Cancer Prevention
The Importance of Lipoma Examination in Cancer Prevention
Cancer September 28, 2023
dental implant
Cost Analysis of Dental Implants in Australia
Dental health September 28, 2023
View,Of,Niagara,Falls,In,Autumn
Health Benefits of Taking a Vacation to Reduce Your Stress
Health September 27, 2023

You Might also Like

medical billing training
Medicare

Navigating Through the Essentials: Medical Billing Training for Beginners

September 12, 2023
healthcare providers
Hospital Administration

How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations

September 6, 2023
optimize healthcare business
News

Top Tips To Optimize Operations In Your Healthcare Office

June 30, 2023
Endocrinology
Hospital Administration

Improving Endocrinology Revenue Recovery is Crucial

June 14, 2023
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?