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Reading: Study: Facebook “Likes” Just as Good as Any Other Quality Measure
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Health Works Collective > eHealth > Social Media > Study: Facebook “Likes” Just as Good as Any Other Quality Measure
Social Media

Study: Facebook “Likes” Just as Good as Any Other Quality Measure

JohnCGoodman
Last updated: March 5, 2013 5:30 am
JohnCGoodman
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In a study published last month in the American Journal of Medical Quality, researchers compared the activity on the Facebook pages of 40 hospitals in the greater New York City metropolitan region with more traditional methods of measuring hospital quality, including mortality rates and patient experience surveys that hospitals conduct for Medicare.

After controlling for confounding influences, such as the size of a hospital and the length of time it had a Facebook page, the researchers found that hospitals with lots of “Likes” tended to have lower mortality rates and substantially better patient reviews.

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image: socialmedia/shutterstock

Source: Kaiser Health News.

  

TAGGED:patient satisfaction
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