By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    email marketing in healthcare
    Harnessing the Power of Email Marketing in Healthcare
    October 26, 2023
    healthcare claims
    The Role of Communication in Resolving Complex Workers’ Compensation Claims in Healthcare Settings
    September 22, 2024
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    February 12, 2025
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Track Your Healthcare Social Media Marketing With Pinterest Web Analytics
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Track Your Healthcare Social Media Marketing With Pinterest Web Analytics
Social Media

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics

Marie Ennis O'Connor
Last updated: March 18, 2013 8:17 am
Marie Ennis O'Connor
Share
3 Min Read
Image
SHARE

Image

Image

From its earliest days, I have been an advocate for leveraging the popular social networking site Pinterest for healthcare marketing. Once viewed as a niche player, Pinterest has grown exponentially to become one of the fastest growing social networks ever and that growth seems set to continue. Since I first started writing about its potential for healthcare social media a year ago,  Pinterest has added a health and fitness category to its boards and has gained more traction among hospitals, NGOs, non-profits, and pharmaceutical companies.

Among the changes and new features Pinterest has been showcasing in the last week, the launch of its new
analytics tool is a welcome development for healthcare marketers. The ability to measure and track your online activity is crucial to the success of your social media efforts. Heretofore this ability was missing on Pinterest. Now with Pinterest Web Analytics healthcare markers can gain fresh insights into how people are interacting with pins that originate from their websites.

Step-by-step guide to using Pinterest Web Analytics

More Read

POLL RESULTS: What is the single greatest health benefit afforded by Digital Health solutions?
Using Web Technology for Patient Referrals
Do You Need a YouTube Channel for Your Medical Practice?
Online Reputation Management for Physicians: Putting Your Best Cyber-Foot Forward
Doctors 2.0 & You: Infographic on the #doctors20 Hashtag

1. Before you start

  • You will need to have a verified website to access web analytics. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify your account.
  • You will need to switch to Pinterest’s new look to be able to see Analytics.


2.  Explore Analytics

  • Click Analytics in the top-right menu under your name to explore your data.


3. What can you measure?

  • How many people are pinning images from your site
  • How many people have seen these pins
  • How many people visited your site from Pinterest
  • Which images from your website are the most repinned and clicked on


4. What can you do with the results?

  • Choose a timeframe to see how your numbers increase/decrease over time.
  • Download your analytics to present to a client or CEO to show the effectivness of a marketing campaign.

What does this mean for your healthcare marketing?

With the Pinterest Web Analytics tool at your fingertips, you can now track your pinning activity and evaluate which content you produce is the most popular on Pinterest. This will allow you to tailor your content accordingly. Pinterest has promised to add new tools and more detailed insights over the coming months to help you see even more clearly what is working or not on your website so that you can create even better pins in the future. So watch this space! And if you aren’t already using Pinterest for your healthcare marketing, now is the perfect time to get on board.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

digital-analytics-101-blogging
BusinesseHealthSocial Media

Digital Analytics 101 for Healthcare Marketers: Blogging

March 10, 2016

Scripps Jumps the Curve by Tapping into Social Media Networking for Nurses

October 15, 2011

Social Media Strategy: A Must in Healthcare Marketing

October 7, 2015
Image
NewsPublic HealthSocial Media

5 CDC Social Media Activities That Influenced Online Conversations About Ebola

August 27, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?