How Webinars and Online Courses Are Helping to Make Healthcare Greener

April 11, 2018
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For years now, people have been talking about how we are marching steadily toward a truly paperless office. Even in your own day-to-day life, you’ve likely witnessed several dramatic changes to how much paper you actually use. Maybe you’ve opted out of receiving printed statements from your bank and credit card, opting for digital statement delivered via e-mail instead. Maybe you use the app on your smartphone for discounts at the local store instead of printing out paper coupons. These little changes add up.

And one area where individuals and businesses alike can significantly reduce their carbon footprints is in the realm of online education. Some people have even gone so far as to assert that online courses can indeed help us save the world in truly amazing and profound ways.

Now imagine if the rest of the world caught up with this rising trend too.

Connect with Live Webinars

Consider some of the professional training seminars that are put on by a myriad of industries and organizations each and every year. For any given conference or event, you can expect hundreds or even thousands of people in attendance, many of which will be visiting from out of town. Whether they arrive by plane, train, bus or hovercraft, the carbon footprint can be significant. Imagine if there are international attendees flying in from overseas too.

With rapid advances in technology and the widespread availability of high-speed Internet, live webinars can be astronomically more efficient. You can see how this type of technology is currently being used in the healthcare space to better connect professionals with patients, while also providing easy access to health information in the process. Attendees (and presenters) can access the live video feed from nearly anywhere in the world and the live video provides the same kind of interactive environment as gathering around the same physical location.

Costs are minimal (and decidedly less than how much it would cost to fly halfway around the world for a lecture), as are technology requirements. What’s more, the live webinar can include multimedia elements using screen sharing technology, and they can also be easily recorded and archived for later retrieval and reference. This is great for presenters, patients and students alike, and it’s something that is not normally available with traditional, in-classroom learning.

There’s also the opportunity for attendees to learn from each other, in ways that might not be as comfortable in person. Dr. Kapil Garg, who serves as the Director Business Strategy and Intelligence for a network of eight facilities in India, has seen significant gains in patient engagement using webinars.

“People usually attend the Paras Healthcare webinars to find answers to their personal problems, listen to free presentations and, above all, see what others are asking a doctor about,” he recently said in a case study with ClickMeeting, the platform Paras uses for online education. “The most popular and well-attended webinars are the ones concerning topics related to gynecological issues, mental health disorders, and endocrinology disorders”

As one can imagine, in the health industry, the patient-to-professional engagement means everything. Not just for the health of the patient, but also for the success of the profession and business as well. By implementing live video and webinars into this connection, we can continue to see the following benefits facilitated.

  • Spreading messages from healthcare practitioners to the common man
  • Providing information on diseases and their risk, prevention, and treatment
  • Creating an easily accessible knowledge platform for doctors, patients, and caregivers
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Eliminate the Commute

It’s not just about cutting down on unnecessary flights and trips to the airport either. By and large, learning opportunities don’t really happen in just one day or over the course of a three-day conference. You sign up for a program and this could entail “attending” a lecture or class several times a week.

And whether you’re driving a car or taking the bus, you are leaving a carbon footprint every time you travel from your home to the classroom. Several times a week. For months. That adds up. This is something that many of the top work from home blogs are stressing on a daily basis. With such easy access to life changing technology that can connect individuals and professionals around the world, we are quickly finding less need for in-person appointments and meetings.

With e-learning, the commute is essentially eliminated altogether. Instead of hopping in your car and fighting with traffic for a half hour or more to get to campus, you simply walk over to your computer, turn it on, and fire up your web browser. The environmental impact is drastically reduced, especially when you extend this dynamic across dozens, hundreds or even thousands of students.

Forget About Printed Materials

Transportation, whether it’s repeated shorter distance commutes within the city or cross-Atlantic flights to attend overseas seminars, is only one part of the picture too. Perhaps an even more pronounced area where online courses are beneficial in reducing carbon footprints is with printed materials.

Think about when you attend a more traditional kind of class. You may be handed out a class syllabus on paper. You may have to purchase textbooks, reference materials, workbooks, study guides, and all sorts of other printed items. That’s a lot of paper (and ink). When you have online courses, which can prove quite profitable even when they’re drastically cheaper than institutional learning, all the course materials can be digital.

Students access their “textbooks” and reference materials through a web browser, as a downloadable PDF, via a membership site, or as an e-book. When you’ve got tests to take or questionnaires to fill out, those can be completely digital too. Printed materials become a thing of the past. Remember that Google literally stores billions of data files, all without any paper. E-learning can operate in much the same fashion.

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Minimize Resource Use

It takes a lot of energy and resources to maintain the facilities and classrooms needed for a traditional school. Think about how much it takes to heat up a lecture hall in the dead of a freezing winter or how much electricity it takes to power those lights in the hallways. It’s not just you and the instructors either. What about the support staff and the resources needed there? Janitorial staff need water and cleaning supplies, for instance, and they’ve got to commute to their workplace too. These all contribute to the overall carbon footprint of traditional in-classroom education.

And consider the limitations of a physical space like a lecture hall or classroom. By design, these rooms can only accommodate a set maximum number of students. If the lecture hall has seats and desks for 200 students, that really is how many students it can have. By contrast, online courses are much more easily scaled to accommodate more and more students.

One online class can grow from 200 students to 2,000 students far more easily than a traditional class can, all while leaving only an incrementally larger carbon footprint than the smaller class size.

The amount of server space needed to maintain such a course really isn’t all that different whether you have just one student or you have one hundred students. At the same time, all of this can help eliminate patient files and data loss as well.

Cut Out the Little Things

Every little bit helps and every little thing makes a difference. And this is true with online learning as compared to in-person classes too. When you go to a physical classroom, you are more likely to take out physical paper to take notes with pens and erasers and binders and other stationery. You’re more likely to grab a coffee to go at the nearby cafe rather than brew your own at home. You’re more likely to have takeout containers and all the related paraphernalia for your lunch, rather than making a meal at home.

When you attend a class in person, you’re more likely to use a larger number of single-use items over the course of the day, week, or month. All of these add up. By contrast, when you learn from the comfort of home with online courses, many of those wasteful behaviors are minimized if not eliminated altogether. And again, when you extend this across hundreds or thousands of students, the impact is substantial.

As a student, it’s important to do your part. As a business, you can do well by doing good too. Online courses are great for business carbon footprints and indeed they can be great for business too.