By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    falsified drugs
    What Are the Health Risks of Falsified Drugs?
    July 15, 2024
    chronic disease
    The Role of Compliance Packaging in Chronic Disease Management
    November 4, 2024
    How to Deal with Ethical Dilemmas in Social Work
    How to Deal with Ethical Dilemmas in Healthcare Social Work
    March 6, 2025
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    (Some) Docs Launch War on Overutilization
    February 19, 2012
    Ribs on BBQ
    Meat and Mortality: Does Eating Meat Decrease Your Lifespan?
    March 10, 2013
    Match Day Looms, Can Primary Care Once Again Show Gains?
    March 15, 2012
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Is on the Digital Horizon for Clinical Trial Recruitment?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > What Is on the Digital Horizon for Clinical Trial Recruitment?
BusinesseHealthTechnology

What Is on the Digital Horizon for Clinical Trial Recruitment?

Dan Stempel
Dan Stempel
Share
4 Min Read
SHARE

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries.

Although peering into the future can often be an imprecise art, it is helpful to sometimes look down the road at potential strategies that might be able to improve the effectiveness of clinical trial recruitment. Many of these newer approaches will involve online marketing strategies that are beginning to post impressive results in other industries. Here are some online marketing applications which have strong potential to bump up recruitment results:Digital Clinical Trial Recruitment, E Recruitment, Clinical Trial Marketing

  • Enhanced Geo-Targeting: A great deal of effort is being poured into the ability to target the geographic location of an online user. Whether surfing the web from a stationery environment, or looking for a restaurant from a mobile phone, marketers are using telltale markers to target messages at precisely the right moment and location. The American Marketing Association says that geo-targeting can be used to enable more localized and personalized results. Applications this could have in clinical trial recruiting include the ability to recognize potential participants in geographic areas surrounding a trial site and target them directly with information about the trial.
  • Increased Automation: As with any “sales” event, it often takes more than one communication or “touch” to motivate a potential participant to join a clinical trial. Unfortunately, those conducting the trial often don’t have the time or the resources to continually send information or motivational messages to potential participants. This is where online marketing automation can be used effectively. A series of emails or social marketing messages are created during the planning stages of a trial. Their release can then be automated so that pertinent news is received on a consistent basis.
  • Identification and Consistent Contact With Site Visitors: Sometimes people are searching online for information about a specific drug or medical issue when they come upon the website for a clinical trial. They visit the site and are interested in the trial, but are not motivated to enroll at that moment. Online marketing techniques that are now available offer the opportunity to identify these self-qualified searchers and target them with specific messages designed for the purpose of establishing a connection and motivating another visit to the site that might result in enrollment.
  • Improved Screening and Enrollment: Another factor decreasing motivation has been the perceived difficulty in trial screening and enrollment. Prospective participants want to know quickly whether they will be eligible for a particular study, and are not interested in spending additional time on the screening process. Fortunately much of this can now be done online. A conversion-optimized website with an on-line qualification survey tailored to the trial’s specific inclusion and exclusion criteria increases the likelihood of qualification.

Clinical trials are often defined as the leading edge in bringing new pharmaceuticals, products, and technique to market, so it is surprising to see so many administrators using outdated techniques in recruitment. Perhaps a session with a crystal ball will offer greater insights into more effective ways to incorporate online techniques into clinical trial recruitment.

 

More Read

Google Glass in Surgery: Hangout on Air
The Penalty Box: CMS’s 3 Ways to Ding Hospitals
Elephants, middlemen, and systems – oh, my!
Medicare’s “Blue Button” Can Help You Track Care
Data Mining as an Essential Informatics Skill Set
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025

You Might also Like

health insurance
BusinessFinanceHealth ReformMobile HealthPolicy & Law

Evidence Mounts That Health Insurance Is Necessary, But Not Sufficient for Good Health

August 11, 2014
Image
BusinessPolicy & Law

High Quality, Low Cost HealthCare Video Interview Series: Dr. Joseph Valenti Talks About The Physicians Foundation

May 14, 2013

Choosing Well: Patient Challenges in Choosing a Physician in a Rapidly Changing World

October 3, 2012

Preventable Readmissions: A Prime Target for Healthcare Innovation

July 11, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?