By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Soaring Medical Costs Pinned on Medical Devices
    June 7, 2011
    Debt Ceiling Negotiations on Health Care are Mere Cost Shifting
    July 15, 2011
    Is Kathleen Sebelius Listening to the NCPA?
    August 29, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Video Matters in Hospital Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Video Matters in Hospital Marketing
BusinessSocial Media

Why Video Matters in Hospital Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Hospital Marketing, Digital Marketing, Video Marketing, Online Marketing
SHARE

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels.

Contents
Goals of Using VideoFind a Target AudienceCreate Simple but Interesting ContentWhere to Post Videos

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.Hospital Marketing, Digital Marketing, Video Marketing, Online Marketing

Hospital marketers can take advantage of this growing trend by introducing videos into websites and social media channels. Time is of the essence for today’s healthcare consumer, so get their attention and keep it with compelling video.

Goals of Using Video

Hospital marketing strives to build confidence in the brand. Forbes explains that video provides a human connection. Using video presentations, hospitals can promote events, enhance consumer healthcare knowledge, introduce new programs and allow readers to get to know key staff members.

More Read

medical innovation and tech helping people to get healthy
Dr. Ryan Shelton Reveals 9 Data-Driven Tips for Optimal Health
Medicare Data Access Provides Payment Transparency
Conflicts of Interest in Guideline Development: a Dirty Little Secret
Innovation, Primary Care Style
1135 Waivers and Hospital Evacuation

Find a Target Audience

Hospitals reach out to a wide consumer market; that is an advantage when developing video strategies. Use it to create content that target specific audiences. New mothers, caregivers, heart patients, at risk groups – create videos that provide practical information for select healthcare consumers.

Leverage video to conduct interviews with specialists, tour departments and discuss common diseases. Video allows you to connect with potential patients in a very personal way. Targeting their needs enhances that opportunity.

Create Simple but Interesting Content

Size does matter when it comes to media presentations. Video productions do not have to be long or expensive to make. Intuit suggests marketers:

  • View material created by other hospitals and healthcare providers to get a sense of what works and what doesn’t.
  • Keep the video short and compelling. Viewers decide in the first 15 seconds whether to watch a video or not, so make the introductions count.
  • Provide quality content that enhances the brand.
  • Select keywords to use in the title, description and tags. This will improve the search engine ranking.

Keep the medical jargon to a minimum, as well. Don’t lose sight of the audience when creating the script. Stick with language that anyone can understand and keep the tone appropriate for healthcare consumers.

Where to Post Videos

Use YouTube as your anchor site when uploading videos. YouTube is a presentational social media platform and offers the second largest search engine. Hospitals can embed audiovisual content uploaded to YouTube onto other social media networks such as Facebook and even to websites and blog pages.

Set up YouTube channels for your hospital marketing material. You can have one channel for the brand and separate channels for specific campaigns or departments. Encourage viewers to subscribe to the channels, so they get notifications with every new video.

Video medical marketing is a growing trend in the healthcare industry and hospitals need to jump on that bandwagon. Not every video will go viral, but each one will help build a social media presence. What hot video topics can you use to enhance the hospital brand and improve your role in the community?

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

medical nonadherence
BusinessHealth Reform

Medication Non-Adherence: A $290 Billion Unnecessary Expenditure

April 13, 2015

You might be covered, even if your doctor sends you a bill

August 5, 2015

Health Links for Senior Citizens

January 11, 2012
Alternative to ACO
BusinessFinanceHospital Administration

Don’t Like the Sound of ACOs? Here’s an Alternative

October 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?