By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Video Matters in Hospital Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Video Matters in Hospital Marketing
BusinessSocial Media

Why Video Matters in Hospital Marketing

Jonathan Catley
Last updated: August 25, 2014 8:11 am
Jonathan Catley
Share
4 Min Read
Hospital Marketing, Digital Marketing, Video Marketing, Online Marketing
SHARE

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels.

Contents
Goals of Using VideoFind a Target AudienceCreate Simple but Interesting ContentWhere to Post Videos

Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Watching a video is more engaging than trying to read boring content or dry copy, especially if you can do it from a mobile device.Hospital Marketing, Digital Marketing, Video Marketing, Online Marketing

Hospital marketers can take advantage of this growing trend by introducing videos into websites and social media channels. Time is of the essence for today’s healthcare consumer, so get their attention and keep it with compelling video.

Goals of Using Video

Hospital marketing strives to build confidence in the brand. Forbes explains that video provides a human connection. Using video presentations, hospitals can promote events, enhance consumer healthcare knowledge, introduce new programs and allow readers to get to know key staff members.

More Read

incentives and healthcare
The Real Price of Incentives: Loss of Trust
Patient Reviews: Don’t Throw the Baby Out with the Bathwater!
Rise Of The Digital Doctor [Infographic]
8 Websites To Help Caregivers Manage Money
Are Market-Oriented Economists Wrong About Health Care?

Find a Target Audience

Hospitals reach out to a wide consumer market; that is an advantage when developing video strategies. Use it to create content that target specific audiences. New mothers, caregivers, heart patients, at risk groups – create videos that provide practical information for select healthcare consumers.

Leverage video to conduct interviews with specialists, tour departments and discuss common diseases. Video allows you to connect with potential patients in a very personal way. Targeting their needs enhances that opportunity.

Create Simple but Interesting Content

Size does matter when it comes to media presentations. Video productions do not have to be long or expensive to make. Intuit suggests marketers:

  • View material created by other hospitals and healthcare providers to get a sense of what works and what doesn’t.
  • Keep the video short and compelling. Viewers decide in the first 15 seconds whether to watch a video or not, so make the introductions count.
  • Provide quality content that enhances the brand.
  • Select keywords to use in the title, description and tags. This will improve the search engine ranking.

Keep the medical jargon to a minimum, as well. Don’t lose sight of the audience when creating the script. Stick with language that anyone can understand and keep the tone appropriate for healthcare consumers.

Where to Post Videos

Use YouTube as your anchor site when uploading videos. YouTube is a presentational social media platform and offers the second largest search engine. Hospitals can embed audiovisual content uploaded to YouTube onto other social media networks such as Facebook and even to websites and blog pages.

Set up YouTube channels for your hospital marketing material. You can have one channel for the brand and separate channels for specific campaigns or departments. Encourage viewers to subscribe to the channels, so they get notifications with every new video.

Video medical marketing is a growing trend in the healthcare industry and hospitals need to jump on that bandwagon. Not every video will go viral, but each one will help build a social media presence. What hot video topics can you use to enhance the hospital brand and improve your role in the community?

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

The Insanity of Health Care Pricing, aka Alice in Medical Land

March 1, 2011

Health Links for Senior Citizens

January 11, 2012
doctor shortage looms
BusinessHealth ReformHospital AdministrationPolicy & Law

Are We About to Face a Severe Doctor Shortage?

December 17, 2013

4 Questions to Ask Your Credentials Verification Organization

February 11, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?