By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates
eHealthHospital Administration

Hospital Facebook LIKES Reflect Patient Satisfaction and Lower Mortality Rates

Lonnie Hirsch
Last updated: March 21, 2013 5:20 am
Lonnie Hirsch
Share
4 Min Read
hospital social media
SHARE

hospital social mediaThe number of “Likes” on a hospital’s Facebook page can be used as a proxy for patient satisfaction and an indicator of hospital quality, according to findings published by the American Journal of Medical Quality.

hospital social mediaThe number of “Likes” on a hospital’s Facebook page can be used as a proxy for patient satisfaction and an indicator of hospital quality, according to findings published by the American Journal of Medical Quality.

This study—titled Do Patients “Like” Good Care? Measuring Quality via Facebook—is an eye-opener for hospital administrators and marketing executives regarding the role and importance of social media. And it’s a particularly important message for the nation’s hospitals—about half—that don’t have a Facebook page at all. The study was relatively small, but the correlation between social media and patient satisfaction was clear.

Many healthcare providers and medical facilities have been slow in adopting nearly universally popular online and social media tools. The fact is that millions of people in the United States search online for hospital, healthcare and medical information, with a majority of them naming Facebook specifically.

More Read

Medical Innovation – Big Data and Patient Engagement
Connecting Social Media and EHRs as a Research Tool
Disruption in the Medical Supplies Business: B2B eCommerce is the Prevention and the Cure
Myth: Frequent ER Users Don’t Use Primary Care
Improving Patient Experience With Personalized Service

What’s more, this popularity is reinforced (and extended) as general consumer media, such as The Atlantic, spreads the news. They reported, “When its authors compared the number of ‘likes’ acquired by 40 hospitals in the New York City area, they found that online popularity was positively corresponded with how many people responded, ‘Yes, they would definitely recommend the hospital,’ in patient satisfaction surveys.

“An even stronger relationship was found for mortality. Each percentage point of a decrease in a hospital’s 30-day mortality rate corresponded with that hospital’s page having an average of 93 more Facebook likes.”

Despite its widespread availability, many hospitals have been lagging in the adoption of social media. The study observes that:

  • Patients are now “living online,” presenting hospitals with an opportunity to connect to the millions who use the Internet.
  • Social media has emerged as a force in online communication between hospitals and patients.
  • Facebook leads the charge in this area: In a recent study, 94% of respondents who gather health care information from social media use Facebook specifically.
  • Facebook is viewed by many as the new frontier for communication between providers and patients.

Given this Internet-oriented environment, “digitally progressive” hospitals and healthcare facilities have been effectively using Facebook in particular to:

  • build communities,
  • share health information,
  • facilitate peer-to-peer communication,
  • connect patients directly to providers, and
  • build brand loyalty.

The study concludes that “[Facebook] has emerged as an important tool for hospitals to use to communicate with their communities. Hospitals, public health researchers, and health care consumers could use these data as an additional source of information on patient satisfaction and hospital quality to complement traditional data sources.”

“Online popularity reliably indicates quality care—in this case,” observes The Atlantic. “Every patient who passed through the hospitals was given the survey and asked to choose whether or not they’d recommend it to others. But it takes a special kind of satisfaction for a patient to log on to Facebook, seek out their hospital, and make their recommendation public.”

We encourage you to review the complete findings, available online at the American Journal of Medical Quality. Is there any reason for a hospital not to be using Facebook? Let us know what you think…and how Facebook is working for you.

TAGGED:facebookpatient engagementpatient satisfactionsocial media engagement
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Join me on June 2 in Baltimore to hear me speak about mHealth, cloud, wireless life sciences, patient access to EHRs, and Connected Medical Devices

May 22, 2012
Image
Social Media

Why Knowing Your Audience Is Critical To Healthcare Social Media Marketing

April 15, 2012

Top 10 Healthcare Takeaways from #SXSW2014: Part One

March 19, 2014

HIPAA Basics For Licensed Health Care Professionals: Privacy, Security, and Breach Notification Rules

November 16, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?