By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 3 Rapid-Fire Health Care Social Media Networking Tips
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 3 Rapid-Fire Health Care Social Media Networking Tips
Social Media

3 Rapid-Fire Health Care Social Media Networking Tips

Barbara Ficarra
Barbara Ficarra
Share
4 Min Read
SHARE

 

Lead, listen and learn how to engage in health care social media networking.


More Read

Bernard J. Tyson for Healthin30.com Guest Post Bernard J Tyson_2012
Mobile Health-The Kaiser Way-An Interview with Bernard J. Tyson
Health Care and Social Media… The Need For TACTICAL Guidance – Video
Medical Apps Watch: Development, Use and Potential
Andre Blackman: Sustain or Die Manifesto [PODCAST]
Social Media To Be The Most Common Source Of Continuing Medical Education

 

Lead, listen and learn how to engage in health care social media networking.


1.  Leadership – Innovation is only possible with leaders willing to challenge the status quo.  True leaders are the ones who passionately step out of the boundaries, willing to take action.  In order for social media to flourish in any organization it needs motivated leaders at the helm who are ready for action.  Leaders must have a passion to communicate authentically, embrace change, and step out of the silos.  Above all leaders must lead and engage with empathy and heart; and be ready for a challenge.

Notable health care institutions engaged in social media networking

  • Cleveland Clinic
  • Mayo Clinic
  • Seattle Children’s Hospital Research Foundation
  • MD Anderson Cancer Center
  • Memorial Hermann [Tweeted Live Brain Surgery]

Comprehensive list of hospitals are engaging in social media by Ed Bennett [Hospital Social Network List-U.S. Hospitals that use social networking tools – updated on October 9, 2011]

1,229 Hospitals total

  • 575 YouTube Channels
  • 1068 Facebook pages
  • 814 Twitter Accounts
  • 566 LinkedIn Accounts
  • 946 Four Square
  • 149 Blogs
  • 4,118 Hospital Social Networking Sites

2.  Listen – Listen and monitor the conversations occurring on Facebook, and Twitter. Jason Boies writes on Radian 6’s Blog:

“Monitoring unveils what’s happening in the healthcare industry; and that includes your competition. Listening in on competitor conversations can help you in a host of ways. Maybe you’ll hear that they’re rolling out a new service offering, but that their customers have questions about pricing (which may inform decisions about your own offerings). You might find opportunities to fill patients’ unmet needs by monitoring competitive conversations. And you might even hear about what your competitor’s communities love about them, so you can understand what makes your facility different, or where you can tweak your strategies.”

Social networking sites help educate patients and consumers, raise awareness of health issues and it offers a forum to collaborate and connect with patients and caregivers.  Listen to the real-time communications taking place and engage with empathy.

3.  Learn – As leaders engage in social media platforms, it’s crucial to step outside of your silos and connect with other thought leaders from other industries.  By tapping into other industries, health care organizations and individuals can gain insights and new ideas.

It’s important to learn from other industries, and implement social media guidelines and policies.

List of 20 Excellent Social Media Networking Resources

Federation of State Medical Boards-Model Policy Guidelines for the Appropriate Use of Social Media and Social Networking in Medical Practice (pdf)

Takeaway

Social media networking is not going to go away.  Lead with passion, purpose and heart.  Step outside your industry and learn from others.  Monitor and engage in conversations.  Establish social media guidelines and polices and always engage with empathy.

Your turn

Are you a health care professional or organization that engages in social media networking?  What is your experience?  What tips do you have for an individual or organization that is thinking about having a social media presence?  Please share your insightful thoughts in the comment section below.

As always thank you for sharing your insights and for your valuable time.

 

 

Image:  Freedigitalphotos.net
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Physician Ratings: One Orthopedic Doctor’s Experience

August 14, 2012
compassionate use
BusinesseHealthNewsSocial Media

Cancer Patient’s Compassionate Use Conundrum Leads to Social Media Ambush on BioMarin

September 25, 2013
Marketing strategy
eHealthSocial Media

Why Physicians Shouldn’t Do SEO Themselves

February 11, 2016
healthcare video marketing
MarketingSocial Media

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

November 9, 2022
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?