By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Media Begin Focus on Next Iteration of ACA
    December 13, 2012
    Washington State Care
    Using Homecare for Positive Change in Healthcare
    August 14, 2017
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Tools for Hospitals to Measure Local Social Media Engagement
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 4 Tools for Hospitals to Measure Local Social Media Engagement
Social Media

4 Tools for Hospitals to Measure Local Social Media Engagement

JohnLuginbill
JohnLuginbill
Share
4 Min Read
SHARE

hospital social media engagement

hospital social media engagement

How do hospitals measure the success of their social media programs? Moreover, how can hospitals effectively measure the impact that their social media program has on their local community.

For hospitals, proximity is key. After all, 49 percent of patients rank proximity as the top factor in choosing a hospital. You might launch a dynamic campaign about being a ‘world-class’ or ‘nationally-recognized’ name in healthcare, but if your hospital is lackluster in the eyes of your local community, you’re overlooking potential patients in your own backyard.

More Read

healthcare social media
Social Media in Healthcare: Recognizing Challenges and Providing Value
Social Media – Shoulder Surgery Decision Making
Ethics of Social Media Success and Instagram Influencers in Healthcare
Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Physician Social Media Networking Expands

The other week I posted social media statistics from local hospitals in Central Indiana. This information below is my follow-up to help healthcare marketers (and those working in social media for hospitals) to better analyze and tweak their programs.

You need to engage with your local community online. Here are some tools to help you do so more effectively… Map My Followers – Geographic data of your Twitter followers.

  • Purpose: Shows you the location and geographic concentration of the users following you.
  • Specific To: Your Twitter followers.
  • Cost: Free
  • Ask Yourself: Is there a visible concentration of Twitter followers in my region? If not, what can I do to target a more local audience (hashtags, mentions of local events, etc)?

Peer Index – A tool that measures your Twitter and Facebook audience, activity and authority, as well as pinpoints the topics you are most dominant in.

  • Purpose: To measure your influence, dissect information and compare yourself to competitors.
  • Specific To: Your Twitter and Facebook followers.
  • Cost: 14-Day Free Trial, Monthly Cost Thereafter
  • Ask Yourself: Am I dominating keywords/topics relevant to my region

Page Lever – A tool that provides a more detailed interpretation of your Facebook page insights.

  • Purpose: Considered ‘Facebook Insights on Steroids,’ this tool provides more elaborate info to help you dime down on the trends of your Facebook followers.
  • Specific To: Your Facebook followers.
  • Cost: Free
  • Ask Yourself: What content resonates most with your audience based on your engagement and engagement rate? What trends do you notice among fans in your geographic region, and how can you leverage that to increase your relevance to your local audience?

Google Analytics – Tracks and interprets all website statistics in relation to your site traffic.

  • Purpose: Gives you web analytics with powerful insights on your website traffic to assess your marketing effectiveness.
  • Specific To: Your website traffic.
  • Cost: Free
  • Ask Yourself: Am I getting organic site traffic through keywords relative to my location (i.e. Downtown Indianapolis Hospital)? Where are my visitors coming from? Do they have geographic proximity to my hospital? Do I appear to be engaging my local community? What actions and behaviors do I see trending among my local audience (i.e. If regional people are interested in assessments, can I make that action more prominent online?).
TAGGED:analyze social media engagementanalyze twitter followersmeasure hospital social mediameasure social media engagementsocial media ROI
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

pharmaphorum social media
BusinessPolicy & LawSocial Media

Is Social Media Worth the Risk for Pharma?

March 2, 2015
Clinical Trial Recruitment
BusinesseHealthSocial Media

Steps for Attracting Patient Participants in Clinical Trials

December 14, 2014

Is Social Media a Fit for Doctors?

June 7, 2013

How to Use Social Media at Medical Meetings

October 22, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?