By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Zyrtec’s Healthcare Social Media Campaign
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Zyrtec’s Healthcare Social Media Campaign
eHealthSocial Media

Zyrtec’s Healthcare Social Media Campaign

Nicola Ziady
Nicola Ziady
Share
2 Min Read
SHARE

How do you get allergy sufferers to buy your drug? With cute animals, of course!

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

How do you get allergy sufferers to buy your drug? With cute animals, of course!

More Read

Q and A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution
Two Truths and a Lie about Physicians and Social Media
Doctors and Social Media: Legal Aspects and Bottom Line
Social Media Can Change HealthCare – Medicine 2.0 Conference Takeaway
7 Tips to Create an Awesome Wellness Program

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

When the interactive, and electronically exhausting journey ends, the app highlights the absurdity of the experience and how you should actually get outside, take some ZYRTEC, and do the real thing.

There’s nothing more ironic afterall, than taking your fake pet on a fake walk in a fake park. Enjoy!

 

TAGGED:healthcare marketingzyrtec
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

AMN Healthcare’s 2013 Survey of Social Media and Mobile Usage by Healthcare Professionals: Job Search and Career Trends, is a follow-up to two prior surveys in 2010 and 2011. It provides hospitals and other healthcare organizations, along with leaders in the field, with an inside look at clinicians’ job search methods, career development activities and social media practices, as well as how their behaviors have changed over time.
BusinesseHealthHospital AdministrationSocial Media

HCP Use of Social Media for Recruitment [INFOGRAPHIC]

April 5, 2014

Technology Helps Care Delivery

March 23, 2011
Online Video is a Pivotal Component of Hospital Research
eHealthMobile Health

Online Video is a Pivotal Component of Hospital Research

June 15, 2016

Sensors and Smartphones Bring the Baby Monitor Into 2013

June 12, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?