By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Obesity Explained
    December 2, 2011
    Why Pilot Programs are a Waste of Time and Money
    August 26, 2017
    Does Disclosure Work?
    January 4, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Zyrtec’s Healthcare Social Media Campaign
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Zyrtec’s Healthcare Social Media Campaign
eHealthSocial Media

Zyrtec’s Healthcare Social Media Campaign

Nicola Ziady
Nicola Ziady
Share
2 Min Read
SHARE

How do you get allergy sufferers to buy your drug? With cute animals, of course!

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

How do you get allergy sufferers to buy your drug? With cute animals, of course!

More Read

Text Alert System Lets Patients Skip the Waiting Room
Digital Analytics 101 for Healthcare Marketers: Facebook Ads
Is Your Medical Practice’s Website Optimized for Conversions?
Addressing Non-Clinical Care Factors in Health Outcomes
What Can The New iPad Do For Healthcare?

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

When the interactive, and electronically exhausting journey ends, the app highlights the absurdity of the experience and how you should actually get outside, take some ZYRTEC, and do the real thing.

There’s nothing more ironic afterall, than taking your fake pet on a fake walk in a fake park. Enjoy!

 

TAGGED:healthcare marketingzyrtec
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Forecast Looks Clear for Cloud Computing

August 26, 2012
Wireless Health
eHealth

New Book Scheduled for Publication – Wireless Health:Remaking of Medicine by Pervasive Technologies

October 27, 2012
Artificial IntelligenceBusinesseHealthMedical InnovationsTechnology

How Could AI Help Your Practice Evolve?

April 4, 2018

Book Review: Social Media in HealthCare by Christina Thielst

January 27, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?