What Different Nursing Degrees Do
To patients, most nurses look the same. They wear scrubs, smile tenderly, and provide essential medical support everywhere from doctor’s offices to emergency rooms. However, to medical facilities, there is…
Clinical Trial Recruitment Success Demands a Patient-First Approach
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key. When it comes to patient recruitment for clinical trials, I think…
Why Haven’t We Found A Cure For Cancer Yet?
In spite of the fact humans have been dealing with cancer for millennia, there is still no cure in site. There are treatments today that weren't around a hundred years…
The Legal Repercussions Of Tech-Based HIPAA Breaches
HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives,…
4 Reasons Data-Smart Medical Marketing is a Winner
Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to…
5 Search Engine Marketing Tips for Medical Practices
As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI. The ever-increasing role of digital…
Is Medical Accountability a Thing of the Past?
One of the byproducts of the ever-expanding healthcare industry in the United States is a much higher degree of complexity. This is especially true when it comes to the patient-doctor…
Reimbursement and Convenience Fuel Virtual Healthcare Trend
The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker…
RN to MSN: 5 Reasons Nurses Should Pursue That Extra Degree
Nurses are often the unsung heroes of healthcare. They work long hours, perform tasks most people would cringe at, and often do it all with an abundance of care and…
6 Tips for Healthcare Recruiting Success
Recruiting is a specialized task that helps to build the foundation of an organization. Finding the right people who are not only committed but also qualified can be daunting at…
