Data De-Identification – An Easier Way to HIPAA-Compliance
Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed…
6 Ways to Make Your Patients Feel Special
How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you…
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How to Engage Patients and Gain Online Visibility
The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the…
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment. As pharmaceutical companies increasingly turn to digital media for clinical…
5 Solutions to Hospital Productivity Woes
The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million.…
Free Up Your Phone Lines By Optimizing Your Medical Practice’s Digital Presence
Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead. Call any hospital or doctor’s office…
How Budget Cuts are Affecting Mental Health Care
Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health…
How Hospitals Are Using Technology to Improve Patient Access to Care
While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution. For patients…
7 Ways to Leverage Public Service Messages in Healthcare Marketing
Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service…
Even More Proof That Google Deserves Your Medical Marketing Dollars
As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical…
