Two Hospital PR Case Examples: One Bizarre, One Just Crazy
By Stephen Gregg By Stephen Gregg Two “PR-painful” news stories caught our attention recently. They are the kind of thing that makes the job of hospital public relations and community…
3 Ways to Adopt Health IoT for Better Care
Whether you call it the Internet of Everything, the Industrial Internet, or prefer the more common Internet of Things, IoT technology is revolutionizing the healthcare industry. Experts predict that by…
Healthcare Costs Involved in Treating Drug Addiction
What is Addiction Costing You?Drug abuse costs our nation almost $500B a year. The type of expenses range from the obvious to the surprising to the gross. Among the more…
How Physician Offices Can Improve Patient Health Care
Doctors and their staff want what is best for patients. Yet in physician offices across the country, it’s becoming an increasingly challenging feat to provide the best level of care…
Population Health – The Work Has Just Begun
Population Health’s Under Developed Capabilities Population Health’s Under Developed Capabilities Despite remarkable medical advances, Americans are sicker today than ever. With slow inevitability, individuals and society are accepting responsibility for improving…
Pennsylvania House of Representatives Passes Medical Marijuana Bill
On March 16, 2016, Pennsylvania’s House of Representatives passed a measure that would legalize medical marijuana in certain forms. The vote was 149-43, with all voting Democrats and more than…
Happy National Doctors’ Day!
Today is National Doctors’ day — here’s a bit of history and a few fun facts to help you get into the spirit. Today is National Doctors’ day — here’s a bit…
Are Digital Medical Records Harder to Protect?
The advent of comprehensive digital record-keeping certainly can simplify the medical records process in hospitals. Both recording and retrieving those records is simpler now than when the standard was to…
Care and Feeding of Doctor Online Presence, Reputation and Brand
If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who…
Digital Analytics 101 for Healthcare Marketers: “Fake” or Spam Traffic
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…
