HIMSS16 Preview: Data helps reveal theme of this year’s show
It’s back to Las Vegas for HIMSS16 in a bit more than a week, which begs the question, what’s going to be theme of this year’s show? There’s typically very…
Forrester Predictions for Healthcare CIOs in 2016
CIOs Need to Embrace Changing Technologies, ExpectationsBy Bruce Leidal CIOs Need to Embrace Changing Technologies, ExpectationsBy Bruce LeidalThe New Year is upon us, which means it’s time to predict what’s to come…
Value-based care: can we get there with current tools?
By Robert M. Rowley, MD By Robert M. Rowley, MD We are at the threshold of a new way of paying for healthcare. We have paid for it traditionally with…
Caribbean Medical School – Things to Know
By Arber Frakulli By Arber Frakulli Aspiring to become a doctor is a noble venture, but what if you are one of the many that did not qualify for the Medical…
Hospital Marketing: Medicare Payments Collide with Delivery System Reform
It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare…
American Healthcare is Facing-Off Against Google—And Losing
For the mostly young developers, coders, and digital savants going into information technology careers, there is really only one destination in mind: Silicon Valley. For the mostly young developers, coders,…
More “Conversations” – Not More Health IT – Are What’s Needed To Increase Patient Engagement And Improve Patient Satisfaction
Health information technology is seen by many in the US health care industry as indispensable. To such true believers, it is impossible for providers to deliver high quality health care…
Your Digital Marketing Tool Belt for Clinical Trial Recruitment: Paid Ads (Search and Social)
CROs and patient coordinators must be able to quickly and affordably find qualified clinical trial participants. Paid digital ads offer a uniquely effective opportunity to reach a highly targeted and…
Nope, Social Media Isn’t the Magic Cure-All You Think It Is
You might be surprised to learn how often we get questions about social media. Medical practices—and sometimes larger healthcare providers—want our help to “fix their social media.” The problem isn’t…
