Why PPC Should Be a Long-Term Process For Healthcare Companies
We get it. You want leads now. Your business depends on it. We get it. You want leads now. Your business depends on it.When marketers often explain the differences between…
Head of the DOJ’s Antitrust Division Raises Concerns About Two Proposed Mega-Mergers Between Leading Health Insurers
Assistant Attorney General, Bill Baer, head of the Department of Justice's (DOJ) Antitrust Division, recently spoke at a Yale Law School conference about competition in the health care industry. While…
How to Improve Patient Relationship this Holiday Season
The holiday season is a time of giving, making memories, overeating and probably more than one family squabble. In addition to finding tips online on how to host the best…
What is “Arts and Health?”
By: Kira Tozer (@kiratozer) for Arts Health Network Canada (@artshealthca)Kira Tozer By: Kira Tozer (@kiratozer) for Arts Health Network Canada (@artshealthca)Kira TozerAlthough I’ve been working with Arts Health Network Canada…
Why “Visitors” is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading.…
Simplifying Payer Enrollment Process
Experienced medical staffing professionals know that credentialed Providers cannot generate revenue until they are enrolled with Payers, although payer enrollment can be complicated, it is an absolute necessity for healthcare organizations…
Electronic Health Records: A New Frontier for Medical Malpractice?
The use of electronic health records, or EHRs, is rapidly increasing in the medical world. The Centers for Disease Control and Prevention reported in November of 2011 that the adoption…
What This Nurse is Thankful For
First and foremost, Thanksgiving is a paid holiday, so I’m thankful for any day in which my hour is worth time and a half. But that’s not all – Thanksgiving…
Easy Giveaways to Grow Mindshare as a Healthcare Provider
Hospitals are doing some crazy things to drive patient satisfaction. Since the introduction of hospital amenities, from custom meals and valet parking to loyalty programs and rewards, healthcare institutions have…
4 Healthcare Trends Set into Motion by the ACA
Let’s talk healthcare trends set into motion by the ACA. The Affordable Act was signed into law March 23, 2010 making 2015 the law’s 5 year anniversary. Let’s talk healthcare…
