Healthcare’s 2016 marketing trends to watch
Internet and mobile technologies have changed pretty much every type of social interaction, including the way people manage their health, and the ways in which they deal with their healthcare…
Direct Primary Care – Isn’t It Too Expensive?
A common criticism of direct primary care (membership/retainer/concierge practices) is the added expense – “isn’t it too expensive?” Ways to think about the cost are to prioritize expenditures and to…
Weekly Dose of Top 5 Healthcare Stories You Might’ve Missed
From our partner site, Healthcare Dive, we wanted to share the top 5 stories that readers were talking about and sharing last week. Last week, healthcare execs were kept informed on…
Was Granny Sent Home from the Hospital Too Soon?
Over the years, I have heard families bemoan that their relative who was just readmitted to the hospital was sent home too early just a few days ago. Are they…
A “secret shopper’s” perspectives on the EHR and clinical workflow
As someone who has practiced medicine using both paper and electronic records, and someone who's been focused on the health tech scene for the past 20 years, you might think…
What If Patients Billed Doctors for Time Waiting to Be Seen?
While languishing in a medical practice reception area, more than a few patients have fantasized about financial revenge, thinking: “I should send a bill to this doctor for making me…
As the “ePatient movement” gains its voice, I hear a quiet echo…
By Christina Lizaso (@btrfly12) As the e-patient movement gains steam, I keep hearing a small voice behind me saying “But why does it have to be this hard? What responsibility falls…
Instagram for Healthcare Marketing: Why it’s Not as Weird as it Sounds
Instagram is just a photo site for posting “selfies,” cat pictures, fashion "models" and snapshots of what you ate for dinner, right? While the average user may only post…
Busting the Coffee Myth – How (un)healthy is it, really?
People just love guilty pleasures such as coffee or chocolate, always finding new ways to reason with their addiction and find some good in it. Coffee is not as…
