The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become…
Using Data to Improve Patient Satisfaction Scores
Moving Toward Higher Patient Satisfaction ScoresAs healthcare becomes more and more a quality driven industry, finding innovative methods of tracking, analyzing and making use of data collected on patient experience is going…
Transparency: How Healthcare Cost Competes with Real Value
The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in the competitive equation for providers and marketing professionals. And it cuts in two directions. On one hand, price transparency—and knowing…
Writing a Perfect Subject Line That Physicians Will Read
My open rate crashed by 37%. Here’s why.I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the timing was right…
Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and publication planning. The gist of it was that the science of content marketing as we practice it today…
Are Your Social Media Posts Optimized?
When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile…
Collaborative Physician Development
My inspiration for “Collaborative Physician Development” came from Lee Ann Jarousse’s recent article in Hospitals and Health Networks. I agree wholeheartedly with her premise: My inspiration for “Collaborative Physician Development” came…
HIMSS-15 in Chicago: The Wheels on the Bus Go Round and Round
I wish I could report on everything tha I wish I could report on everything that happened at HIMSS this year. Of course, that would be impossible without writing a…
A Call to Action from HiMSS
For those of you who are not geeks, or not healthcare geeks, I have spent the last week in Chicago at the biggest HIT (Health IT) “geek-out” in the world.…
Beyond the Buzz: 20 Tried and Tested Ways to Promote Your Healthcare Blog
Blogs written by doctors, nurses, health researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation. But it’s not enough to…
