Digitally Engaging the Elderly: Why & How You Should Target This Patient Demographic
Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of…
David Harlow IS @Healthblawg
David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient…
How Madison Avenue’s Medical TV Ads Fall Short
Greetings from Southern California as I visit family in the U.S. Along the way, I’ve spent some time on the bikes in hotel gyms and have had the chance to…
Medication Non-Adherence: A $290 Billion Unnecessary Expenditure
Drug therapy problems present a serious issue in healthcare in the United States. Industry estimates suggest total costs of unnecessary medical expenditures resulting from medication non-adherence to be approximately $300 billion,…
Cause Marketing: Autism Awareness Month
April is Autism Awareness Month, and it’s a prime opportunity for healthcare providers and facilities to shed light on this condition that affects 1 in 68 children. A successful “cause…
What Healthcare Needs to Know About Google’s Mobile-Friendly Algorithm Update
It has become impossible to ignore our growing dependence on mobile devices. Articles across the Web are touting 2015 as “The Year of Mobile,” and this year alone, eMarketer expects…
Cancer Drugs: Why the High and Rising Prices?
When Americans talk, pharmaceutical companies listen. When Americans talk, pharmaceutical companies listen. And what they’ve heard is that initiatives to contain or regulate medical costs get labeled as “rationing,” a word with very un-American…
The Fallacy of Patient Engagement
You may have noticed the absence of my usual posts to HealthBlog. Here’s why. I was preparing for an out of town business trip on Monday of last week when…
Is “Convincing” People to Use Health Apps the Right Approach to Patient Engagement?
If patient-centered care is supposed to be about “respecting the patient’s perspective” where possible, as well as a measure of high quality health care, then why are RWJF and the…
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Biopharma Beat: Patient Engagement Throughout the Drug Development Lifecycle
Medical research and development, including that which is done by the biotechnology and pharmaceutical industry, is highly dependent on patients. Historically, this dependency has centered on clinical trials, where products,…
