3 Reasons That Digital Matters in Healthcare Marketing
Everywhere you turn, digital dominates. Articles across the Web proclaim its importance in marketing strategies, and now, digital marketing is unavoidable. Why? Its benefits and ease of use are too…
Why Clinicians Are Frustrated with Health IT
I had to chuckle when I came across a blog post on KevinMD this morning. The post that appears on what is described as social media’s leading physician voice doesn’t mince words. In the post,…
Defectors: When Professional Colleagues Stop Referring
A curious thing about professional referrals is that nobody pays much attention until they disappear. Sometimes, what doctors don’t know about professional referrals is alarming. A curious thing about professional referrals…
Imaging Portals Drive Patient Engagement and Satisfaction
A survey of 1,000 U.S.-based patients revealed that 83% believed that there is value in being able to access their medical images via a secure portal.This may not come as…
We’ll Have to Get to Know Patients Better
We’ll have to get to know patients, their needs; then build a care system around them.It may be hard to imagine a healthcare system tailored to address individual patient needs.…
2015 Means an Increase in Medicare Penalties for Readmissions
Medicare Penalties Rising Medicare Penalties RisingFor the third year in a row, Medicare will be increasing the percent penalty for hospitals who have high readmission rates: up now to 3%…
Content Marketing: The New Frontier in Hospital Marketing
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just…
How Healthcare Marketers Can Maximize Twitter’s New Features
Twitter is no stranger to healthcare. It’s been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies. Twitter is no stranger…
Precision Medicine or Personalized Medicine: What’s in a Name?
Recently there has been a lot of news about Precision Medicine, from president Obama's announcement of a national Precision Medicine Initiative during his State of the Union address on January…
Correct Use of Tables in PowerPoint Presentations
Try to avoid using tables in PowerPointI would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to absorb, even for…
