A Happy Staff Means Successful Internal Hospital Marketing
Are you leveraging your most effective hospital marketing asset? The American Hospital Association reports there are over 5,700 medical facilities in the United States. If you were to calculate the…
Harness the Power of Email Energy
Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. Sure, it felt threatened when tweets, likes,…
mHealth Device Data to Eliminate Annual Checkup, Improve Disease Research
Imagine you're a 30-year-old who eats healthily, exercises regularly, doesn’t use tobacco products or drink excessive amounts of alcohol, and has an unremarkable family medical history. Imagine you're a 30-year-old who eats healthily, exercises regularly,…
A Framework for Embracing Cloud in Health and Healthcare
A framework for embracing cloud in health and healthcareLast week, I shared information about the progress we are making on Windows 10 and some really cool new technologies, like HoloLens, that I believe…
Collecting Data Is Imperative for Surgeons: A Talk with Dr. David Fisher
Dr. David Fisher is an orthopaedic surgeon from Indianapolis with more than 28 years of experience. He annually performs more than 500 total joint replacement procedures. Dr. Fisher is devoted…
Changing the Narrative of Healthcare Culture
Of all the books on my nightstand, Timothy Wilson’s, Redirect: Changing the Stories We Live By, has quickly risen to the top of the stack. An easy-to-read, research supported, “how…
Why Physicians Are Afraid of Social Media and Why They Shouldn’t Be
Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as…
3 Timely Factoids to Make You a Smarter Marketer
About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes…
4 Key Signs It’s Time to Outsource Your RCM
Like many other physician practices, you may be undecided whether or not to outsource your billing and Revenue Cycle Management (RCM) functions. You may have already outsourced payroll and transcription, but when…
Accountability for Risk Management and Cybersecurity in Healthcare Institutions
I’ve been involved in building many life-critical and mission-critical products over the last 25 years and have found that, finally, cybersecurity is getting the kind of attention it deserves. I’ve…
