2015 Means an Increase in Medicare Penalties for Readmissions
Medicare Penalties Rising Medicare Penalties RisingFor the third year in a row, Medicare will be increasing the percent penalty for hospitals who have high readmission rates: up now to 3%…
Content Marketing: The New Frontier in Hospital Marketing
No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, vidoes, news articles, and blogs are just…
How Healthcare Marketers Can Maximize Twitter’s New Features
Twitter is no stranger to healthcare. It’s been used in healthcare communications for everything from live tweeting brain surgery to getting alerts from health-related government agencies. Twitter is no stranger…
Precision Medicine or Personalized Medicine: What’s in a Name?
Recently there has been a lot of news about Precision Medicine, from president Obama's announcement of a national Precision Medicine Initiative during his State of the Union address on January…
Correct Use of Tables in PowerPoint Presentations
Try to avoid using tables in PowerPointI would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to absorb, even for…
Nursing Shortage or Nursing Surplus?
I’ve been a bit of a broken record about the so-called nursing shortage since at least 2009. (See here, here, here, here, here and here.) The conventional wisdom has been that…
Innovating Technology to Drive Collaborative Care [VIDEO]
Dr. Richard Duszak, MD, FACR, Vice Chair of Health Policy and Practice, Department of Radiology and Imaging Sciences, Emory University School of Medicine, and Dr. Dr. Richard Duszak, MD, FACR,…
Physicians Are Your Top Brand Ambassadors!
This is definitely the age of population health – a time when the focus of healthcare is not the ailing individual, but rather the entire group to which the individual, whether…
The Meaning of Meaningful Use
Starting October 1st, there will be a year long reporting cycle implemented for those healthcare organizations that still need to attest to Meaningful Use Stage 2. One reason for this change…
Patient Engagement and Health IT: Disillusionment Sets In, Poll Shows
This week, the 2015 HIMSS Patient Engagement Summit is taking place in sunny, warm Orlando. According to HIMMS, conference attendees will learn how “leading healthcare organizations” are successfully using health…
