Using Proxy Measures to Enhance Physician Marketing
They say it’s the little things that count. When it comes to a patient’s perception of a doctor’s office, the little things can have a big impact on the patient experience.…
Eeny Meeny Miney Money: Understanding Fee-for-Service Alternatives
When we look at the fee-for-service model from only one perspective, it’s easy to condemn it as “the reason” healthcare spending has spiraled out of control. When we look at…
What Are Your Responsibilities as a Cancer Patient Today?
Patient and Caregiver at the Patient Power Myeloma Forum in Barcelona Patient and Caregiver at the Patient Power Myeloma Forum in BarcelonaWhen I was first diagnosed with chronic lymphocytic leukemia…
Another Irrational Ebola Response
The definition of irrational behavior is “without the faculty of reason; deprived of reason” and it is presently rampant in my workplace. Every patient seen, not just individuals with fever or nausea and vomiting, is screened for…
Surgical Sealants and Glues in Wound Closure
Wound closure is a critical element of the overall wound management process. Indeed it is the most critical step in the sense that, if not accomplished promptly and effectively, can…
Using Homecare for Positive Change in Healthcare
The week before last, I was fortunate to be invited to attend the Collaborative for Integrated Home Care Aid Innovation Symposium: a group of committed individuals and organizations that are…
Medical Device Companies: Avoid These Inbound Marketing Mistakes
At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With so many options,…
A Lively Healthcare Marketing Discussion in New York City
What a treat it was this past week to join the smart folks from National Research Corporation and their super smart healthcare marketing clients at NRC’s Market Insights Fall Consumer Colla What…
OIG Looking at Mis-Coding of E and M Claims
A recently released study from the Office of the Inspector General (OIG) of the US Department of Health and Human Services focused on improper Medicare payments for evaluation and management (E/M) services. A…
Facebook Update for Healthcare [PODCAST]
Social media for healthcare invariable includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content. Get Social Health called…
