Not Ready to Die: Betrayed by Hospice
Belly of the BeastMy blog was covered in dust. Google Docs gathered cobwebs. Now I’ve staggered back to pick up the pieces, gather my thoughts and carry on.My family was…
Paying More Because You Have Insurance: Is Cash Cheaper?
Summary: Paying more because you have health insurance? It’s definitely happening for some people. Summary: Paying more because you have health insurance? It’s definitely happening for some people. Many of…
Map Your Content for a Successful Content Marketing Strategy
Crikey. It's hard to believe that another year is coming to a close. This year has been a great one for us, and I hope that for all of our…
“Doctor Uber” House Calls: Did Anyone See That One Coming?
Competition in hospital and healthcare marketing—already a nightmare in many market areas—has a new player. And you probably didn’t see this one coming. Competition in hospital and healthcare marketing—already a…
“Don’t Be an Egg-Head” and Other Social Media Lessons [PODCAST]
When faced with the challenge of encouraging more members of the Australian Private Hospitals Association to utilize social media, Marketing Director Lisa Ramshaw went right to the top - to…
Choosing the Right mHealth Tools for the Job
“People will share about their diarrhea on Twitter but they won’t use an app called ‘Diarrhea Near Me” said John Brownstein, Director of the Computational Epidemiology Group at Children’s Hospital…
Highlights of 2014: Stanford Medicine X and #hcsmca
Throughout the year I’ve met people online and offline who calibrate by thinking, push me further and encourage me to strive for more. They are too numerous to mention, but I…
New Proposed CMS Rule on Radiology Reimbursement Rates for 2015
The implementation of the Affordable Care Act has brought about a wide range of reimbursement changes including significant modifications to both the Medicare and Medicaid programs. The implementation of the…
Collaborative News
I entitled this post “Collaborative News” because of two articles that caught my attention.Collaborative News: How Not to Cut Health Care CostsThis article by Harvard Business School faculty Robert S. Kaplan…
Managed Care Isn’t New, But Our Healthcare Perspective Might Be
Managed Care Isn’t Exactly “New” Managed care has been around for almost one hundred years, at least in theory. Managed Care Isn’t Exactly “New” Managed care has been around for…
