Were the Beatles Wrong About “When I Am Sixty-Four”?
Interviewing a cancer researcher at the ESMO 2014 Congress Interviewing a cancer researcher at the ESMO 2014 CongressI was worried about wasting away. But I am happy to tell Ringo,…
E-cigarette Makers Warn Consumers About Their Own Products
In Dire Warnings by Big Tobacco on E-Smoking, the New York Times examines the perplexing case of tobacco companies makers like Marlboro’s manufacturer, Altria, voluntarily placing extensive warnings on their electronic…
Will Health Websites Be Safe for Patients?
Health Websites: Common DomainsWhen you do a Google search, chances are you know to look for ‘reputable’ health websites in order to find answers to your inquiry. Generally speaking, the…
Follow These DOs and DON’Ts When Comparing EHR Software
By some accounts, almost 30% of EHR users will be interested in replacing their software as they move from Meaningful Use Stage 1 to 2 to 3 over the next…
Pin Your Fans to Your Brand: Join Pinterest!
When you think about social media, the first networks that probably come to mind are the usual suspects: Facebook, Twitter and YouTube. Don’t underestimate Pinterest, though! When you think about…
Social-Business Intranet Empowers and Engages Geisinger Health Employees
Marcy Marshall Geisinger HealthWhat do you do about internal communications when health system employees—thousands of them—feel their voice is not being heard? Marcy Marshall Geisinger HealthWhat do you do about internal…
Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags
A hashtag (#) is a popular way of creating and monitoring a conversation on social media. While most often identified with Twitter, posts can also be tagged on Instagram, Pinterest,…
A Doctor’s Reputation Means Everything: How to Protect Yours
What do your patients say about you? For a medical practice, a healthy reputation means growth potential and successful physician marketing, but there is more to it than just fighting…
Patient Portals Can Be Effective for Patient Engagement – If Clinicians Are on Board
I wrote my first patient portal site, built into my first EMR software, back in 1998. At that time I mistakenly thought that portals would take off and patients would embrace them. What I quickly…
Why You Need a Five-Year Timeframe to Build a Brand
Until recently, the concept of “brand” or “brand building” has not been too important for physician practices, medical groups or hospitals. Only a few healthcare entities took branding seriously in their marketing…
