5 Values You Should Prize in Physician Compensation Models
When it comes to shifting models of physician compensation, there are many considerations ,and at times, it can be difficult to decide where your focus, as a physician or…
Is Google Adwords a Good Marketing Option for Physicians?
Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Is Adwords and other…
Patient Reactance: What It Is and Why Clinicians Need to Be Aware of It
Can you say “reactance”? Don’t feel bad, I wasn’t familiar with the term either until recently. But as you will see, anyone that has ever been a patient will catch…
Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know
Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare. Mobile devices, including smartphones and tablets, are shaking things up in the world of healthcare.…
CMS Proposed Payment Changes for Outpatient Procedures
On July 14, 2014, the CMS released its Proposed Hospital Outpatient Prospective Payment System (OPPS) schedule for out-patient departments, ambulatory surgery centers (ASCs) and the Medicare Physician Fee Schedule (PFS).…
5 Steps to Achieving URAC Specialty Pharmacy Accreditation
For many patients with complex, chronic illnesses, specialty pharmacies are the crux of their treatment. It is through these pharmacies that they can obtain their prescriptions, many of which are…
Patient Portals: Hiding in Plain Sight
Many physician offices have patient portals, since they’re a requirement for Meaningful Use Stage 2. But a new survey from Software Advice confirms what we knew intuitively – these portals…
Visions of Care
To Ask The QuestionAmericans want doctors who care about them, not just for them. Yes, we do want clinicians to be competent and skilled. But above all, we want doctors…
To Up Patient Satisfaction, Hospital Supply Chain Units Need Better IT and Technology
I’ve been looking at hospital supply chain automation and the IT surrounding it for a number of years now. Starting with Cardinal Health but then moving on to help a…
Physicians Lose Right of Free Speech
I’m all for free speech and very hostile to censorship. The response to ugly speech is not censorship, but is rebuttal speech. Of course, there’s a lot of speech out…
