Why Video Matters in Hospital Marketing
Is video a powerhouse marketing tool for hospitals? B2B Marketing reports that video campaigns are six times more effective than traditional promotional channels. Is video a powerhouse marketing tool for…
Curmudgeons and Physician Branding: Dr. Russell Faust
What do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health…
Hooray for the Ice Bucket Challenge
The past couple of weeks, my Facebook newsfeed has been filled with friends and relatives dumping buckets of ice water over their heads as they participate in the ALS Association’s…
The 6-Step Service Line Maintenance Checklist
Whether it’s your family car or the orthopedic service line, proper maintenance is essential to keep things running reliably and at a high performance level. Once you’ve built your program,…
Enterprise Dose Management Is Radiology’s Opportunity to Lead
Radiology administrators looking to raise the visibility and value of their department should seize the opportunity to lead an enterprise dose initiative. Radiology administrators looking to raise the visibility and…
Bragging Rights: How Personal Branding Benefits Doctors
“Almost every culture has its own metaphor about what happens to people who are judged by their peers to be overreaching,” according to an article in the Harvard Business Review.…
A Tale of Two Sensors: Misfit Shine vs. FitBit Zip
On a 5-day back-packing trip in British Columbia, I put two sensors to the test. While neither were designed specifically for this purpose, my impressions are definitely relevant to the…
Patient Safety Lessons All Around Us
As the Telluride Patient Safety Summer Camp 2014 Sessions come to a close, we are buoyed by our ever-expanding network of young and enthusiastic health care providers in-training, turning patient…
How to Tackle Vague Requirements in Health IT and Medical Device Software
These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on…
5 Things CIOs Should Do in Light of the Recent Patient Records Theft
Community Health Systems, which manages 206 hospitals in 29 states, reported this week that they were victims of Chinese hackers who infiltrated and stole more than 4.5 million patient records.…
