The Importance of Clear Communications in Clinical Trial Marketing
We place great emphasis on the importance of clear communications - employees attend seminars, couples work with counselors, politicians hold “town hall” meetings - all in the name of improving…
Chief Customer Officers: Fancy New Title or Path to Meaningful Change?
Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief Customer Officer (CCO) positions. Now that health reform…
Understanding RVUs | Medicare Reimbursement
Summary: Do you understand Relative Value Units (RVUs) as they relate to Medicare reimbursement? Is your physician compensation model based upon RVUs or a derivative thereof? Summary: Do you understand…
What the Leader of the World’s Largest Medical Device Community Says About Marketing
MedGadget.com recently interviewed Joe Hage, leader of the world’s largest medical device community. MedGadget.com recently interviewed Joe Hage, leader of the world’s largest medical device community. As a medical device marketing consultant,…
CMS Medicare Data Dump Shows Why Transparency Is Only Half the Battle
First published on MedCityNews.com. As transparency advocates are applauding CMS’s data dump, many doctors, it seems, are yielding lots of questioning phone calls.That could be both good and bad.…
It Takes More Than Technology to Change Health Behaviors
There’s no question that medical apps and software aimed at improving healthcare outcomes are hot items. There’s no question that medical apps and software aimed at improving healthcare outcomes are…
FDASIA Health IT Report Issued
The FDA, the FCC and ONC issued a long-awaited joint report with a proposed strategy and recommendations for a
ICD-10 Delay: Does ICD-10 Lack Clinical Value?
ICD-10 Delay: The Decision in D.C. ICD-10 was delayed once again as part of a bill that was meant to fix the physician reimbursement issues with Medicare. The ICD-10 delay was…
Direct-to-Consumer Telemedicine: Has Its Time Come?
It was 1999, and I was speaking at a prestigious academic center’s ‘Innovations in Dermatology’ symposium. I presented work we had done on a web application that would allow a…
Multi-Screen Marketing: 17 Things You Need to Know
Your communications professional life was busy enough when, only a few digital moments ago, your internet marketing mainstay was a good website. And your hardware was a clunky desktop PC.…
